Multiple choice

Various factors influence the pricing of a product which can be internal factors and external factors. Which of the following is not correctly categorized?

  1. Social considerations - internal

  2. Govt. controls and regulations - external

  3. Manufacturing and marketing cost - internal

  4. Characteristics of the product - internal
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

(A) Internal Factors:

  1. Organisational Factors
  2. Marketing Mix
  3. Product Differentiation
  4. Cost of the Product
  5. Objectives of the Firm (B) External Factors:
  6. Demand 2. Competition 3. Suppliers 4. Economic Conditions 5. Buyers 6. Government

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