Tag: ideologies/concepts/views of marketing management

Questions Related to ideologies/concepts/views of marketing management

One aim of societal marketing is to ___________.

elements of business marketing and sales difference between marketing and sales marketing and sales department ideologies/concepts/views of marketing management

  1. consider consumers needs and long-term welfare

  2. encourage satisfaction of short-term needs

  3. demand support from local communities

  4. form partnerships which benefit the selling organization

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Correct Option: A
Explanation:

The societal marketing is a marketing concept that holds that a company should make marketing decisions not only by considering consumers' wants, the company's requirements, but also society's long-term interests.

____________ account for the bulk of call centre activities with 24 x 7 handing of inbound customer queries and grievances and out-bound activities customer surveys, payment follow up, and telemarketing.

elements of business marketing and sales difference between marketing and sales marketing and sales department ideologies/concepts/views of marketing management

  1. Agent care

  2. Customer care

  3. Seller care

  4. Manufactures care

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Correct Option: B

In marketing the law of _________ is followed.

elements of business marketing and sales difference between marketing and sales marketing and sales department ideologies/concepts/views of marketing management

  1. ceveat emptor, let the buyer beware

  2. ceveat Vendor, let the seller beware

  3. both (a) & (b)

  4. none of the above

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Correct Option: B

Marketing management is _______ ?

elements of business marketing and sales difference between marketing and sales marketing and sales department ideologies/concepts/views of marketing management

  1. Managing the marketing process

  2. Monitoring the profitability of the companies prod acts and services

  3. Selecting target markets

  4. The art and science of choosing target markets and getting, keeping and growing customers through

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Correct Option: A

A company's marketing environment includes various __________ that are made up of group that have an actual or potential interest in, or impact on, an organisation's ability to achieve its objectives.  

elements of business marketing and sales difference between marketing and sales marketing and sales department ideologies/concepts/views of marketing management

  1. Publics

  2. Intermediaries

  3. Teams

  4. Audiences

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Correct Option: A

The selling concept is most likely to be used by firms which sell _______.

elements of business marketing and sales difference between marketing and sales marketing and sales department ideologies/concepts/views of marketing management

  1. convenience goods

  2. shopping goods

  3. speciality goods

  4. unsought goods

Show answer
Correct Option: D
Explanation:

Selling concept states that consumers will not buy enough of company's products unless they are persuaded to do so through selling efforts. Hence organizations should undertake selling and promotion of their product for marketing success. Unsought goods are the goods or products that customers do not know about or do not think of buying.

Which segmentation approach is the most compatible with the spirit of the marketing concept?

elements of business marketing and sales difference between marketing and sales marketing and sales department ideologies/concepts/views of marketing management

  1. Benefit sought

  2. Income

  3. Social class

  4. Family size

Show answer
Correct Option: A
Explanation:

Benefit sought is a segmentation approach which divides the market based upon the perceived value, benefit or advantage consumers perceive that they receive from a product or service. Benefit sought is the most compatible with the spirit of the marketing concept because it delivers the maximum  customer satisfaction and makes a win win situation for the organization and consumers.

Which of the following is not a method of segmenting a market?

elements of business marketing and sales difference between marketing and sales marketing and sales department ideologies/concepts/views of marketing management

  1. Behavioural segmentation

  2. Psychograpic segmentation

  3. Benefits segmentation

  4. Customer segmentation

Show answer
Correct Option: D
Explanation:

Market segmentation refers to dividing a vast market or consumers. It is carried out to select the best suitable market for the product or service offered by a company. 

The most common forms of market segmentation are-behavioral segmentation which divides the market based on the consumer's behaviour, usage pattern and buying pattern.
  • Physchographic segmentation uses the people' lifestyle, activities and interests as a bases of segmentation.

Benefits segmentation refers to dividing the market based on the advantage or benefit the consumers perceive that they obtain from the product. 

The most popular type of media in terms of total hours of consumption per year is __________.

organisation of commerce and management marketing mix definition and functions of production department production or works department ideologies/concepts/views of marketing management

  1. television

  2. radio

  3. Internet

  4. newspaper

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Correct Option: A

Match the following.

$1$. Market development a) The developing of new products for sale in new markets
$2$. Product development b) Developing new products for sale in existing markets
$3$. Market penetration c) Increasing the sales of existing products in existing markets
$4$. Diversification d) Selling of existing products in new markets
organisation of commerce and management marketing mix definition and functions of production department production or works department ideologies/concepts/views of marketing management

  1. $1$-a, $2$-c, $3$-d, $4$-b

  2. $1$-d, $2$-b, $3$-c, $4$-a

  3. $1$-d, $2$-b, $3$-a, $4$-c

  4. $1$-b, $2$-d, $3$-c, $4$-a

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Correct Option: B