Tag: ideologies/concepts/views of marketing management

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Questions Related to ideologies/concepts/views of marketing management

Multiple choice elements of business marketing and sales difference between marketing and sales marketing and sales department ideologies/concepts/views of marketing management

One aim of societal marketing is to ___________.

  1. consider consumers needs and long-term welfare

  2. encourage satisfaction of short-term needs

  3. demand support from local communities

  4. form partnerships which benefit the selling organization
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

The societal marketing is a marketing concept that holds that a company should make marketing decisions not only by considering consumers' wants, the company's requirements, but also society's long-term interests.

Multiple choice elements of business marketing and sales difference between marketing and sales marketing and sales department ideologies/concepts/views of marketing management

____________ account for the bulk of call centre activities with 24 x 7 handing of inbound customer queries and grievances and out-bound activities customer surveys, payment follow up, and telemarketing.

  1. Agent care

  2. Customer care

  3. Seller care

  4. Manufactures care
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Call centers primarily handle customer-facing interactions, including inquiries, grievances, and surveys, which falls under the category of customer care.

Multiple choice elements of business marketing and sales difference between marketing and sales marketing and sales department ideologies/concepts/views of marketing management

In marketing the law of _________ is followed.

  1. ceveat emptor, let the buyer beware

  2. ceveat Vendor, let the seller beware

  3. both (a) & (b)

  4. none of the above
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

In modern marketing, the law followed is caveat vendor (let the seller beware) rather than the traditional caveat emptor (let the buyer beware). This shift places responsibility on sellers for product quality, claims, and consumer protection, reflecting modern consumer protection laws and ethical marketing practices. Note: options have typo 'ceveat' for 'caveat'.

Multiple choice elements of business marketing and sales difference between marketing and sales marketing and sales department ideologies/concepts/views of marketing management

A company's marketing environment includes various __________ that are made up of group that have an actual or potential interest in, or impact on, an organisation's ability to achieve its objectives.  

  1. Publics

  2. Intermediaries

  3. Teams

  4. Audiences
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

In marketing, 'publics' refers to any group that has an actual or potential interest in or impact on an organization's ability to achieve its objectives.

Multiple choice elements of business marketing and sales difference between marketing and sales marketing and sales department ideologies/concepts/views of marketing management

The selling concept is most likely to be used by firms which sell _______.

  1. convenience goods

  2. shopping goods

  3. speciality goods

  4. unsought goods
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Selling concept states that consumers will not buy enough of company's products unless they are persuaded to do so through selling efforts. Hence organizations should undertake selling and promotion of their product for marketing success. Unsought goods are the goods or products that customers do not know about or do not think of buying.

Multiple choice elements of business marketing and sales difference between marketing and sales marketing and sales department ideologies/concepts/views of marketing management

Which segmentation approach is the most compatible with the spirit of the marketing concept?

  1. Benefit sought

  2. Income

  3. Social class

  4. Family size
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Benefit sought is a segmentation approach which divides the market based upon the perceived value, benefit or advantage consumers perceive that they receive from a product or service. Benefit sought is the most compatible with the spirit of the marketing concept because it delivers the maximum  customer satisfaction and makes a win win situation for the organization and consumers.

Multiple choice elements of business marketing and sales difference between marketing and sales marketing and sales department ideologies/concepts/views of marketing management

Which of the following is not a method of segmenting a market?

  1. Behavioural segmentation

  2. Psychograpic segmentation

  3. Benefits segmentation

  4. Customer segmentation
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Market segmentation refers to dividing a vast market or consumers. It is carried out to select the best suitable market for the product or service offered by a company. 

The most common forms of market segmentation are-behavioral segmentation which divides the market based on the consumer's behaviour, usage pattern and buying pattern.
  • Physchographic segmentation uses the people' lifestyle, activities and interests as a bases of segmentation.

Benefits segmentation refers to dividing the market based on the advantage or benefit the consumers perceive that they obtain from the product. 

Multiple choice organisation of commerce and management marketing mix definition and functions of production department production or works department ideologies/concepts/views of marketing management

The most popular type of media in terms of total hours of consumption per year is __________.

  1. television

  2. radio

  3. Internet

  4. newspaper
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Television historically maintains the highest total hours of consumption per year compared to other traditional media formats like radio or newspapers. While internet usage is growing rapidly, television remains a dominant force in aggregate consumption metrics.

Multiple choice organisation of commerce and management marketing mix definition and functions of production department production or works department ideologies/concepts/views of marketing management

Match the following.

$1$. Market development a) The developing of new products for sale in new markets
$2$. Product development b) Developing new products for sale in existing markets
$3$. Market penetration c) Increasing the sales of existing products in existing markets
$4$. Diversification d) Selling of existing products in new markets

  1. $1$-a, $2$-c, $3$-d, $4$-b

  2. $1$-d, $2$-b, $3$-c, $4$-a

  3. $1$-d, $2$-b, $3$-a, $4$-c

  4. $1$-b, $2$-d, $3$-c, $4$-a
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

The Ansoff Matrix defines these strategies: Market development (existing products, new markets = d), Product development (new products, existing markets = b), Market penetration (existing products, existing markets = c), and Diversification (new products, new markets = a). Option B correctly maps these.