Tag: ideologies/concepts/views of marketing management

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Multiple choice elements of business marketing and sales difference between marketing and sales marketing and sales department ideologies/concepts/views of marketing management

Modigliani-Miller approach is based on the following assumptions:
I. All firms have equity capital
II. There is a perfect market
III. Investors act rationally
IV. Information about the market conditions is imperfect
Of these:

  1. I and IV are correct

  2. I, II and IV are correct

  3. I, II and III are correct

  4. All are correct
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

The Modigliani-Miller theorem assumes perfect capital markets, rational investors, and no transaction costs or taxes, which implies perfect information rather than imperfect information.

Multiple choice elements of business marketing and sales difference between marketing and sales marketing and sales department ideologies/concepts/views of marketing management

Indicate the correct statement_________.

  1. India has been a pioneer in social marketing

  2. Advertising Standards Council of India is a statutory body set up by government of India

  3. Both A and B are incorrect

  4. Both A and B are correct
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

India has indeed been a pioneer in social marketing (e.g., family planning campaigns). The Advertising Standards Council of India (ASCI) is a self-regulatory body, not a statutory government body.

Multiple choice elements of business marketing and sales difference between marketing and sales marketing and sales department ideologies/concepts/views of marketing management

Who propounded Mega marketing?

  1. Mc Aurthy

  2. Philip Kotler

  3. Sheth

  4. Peter F Drucker
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Mega marketing refers to marketing activities needed to manage the elements of the firm's external environment and which try to control the same. This environment consist of legal, political, social, technological factors.   

Multiple choice elements of business marketing and sales difference between marketing and sales marketing and sales department ideologies/concepts/views of marketing management

Scope of _______ is limited but scope of _________ is wider.

  1. Selling, Manufacturing

  2. Marketing, Publicity

  3. Selling, Marketing

  4. Marketing, Selling
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Marketing is a broad, somewhat simplistic concept, where selling is thought of as the exchange activity. Marketing is an overall Organisational activity (the planning, pricing, promotion, packaging, advertising) and selling of any Value Offer (Product) Selling is therefore only a part of the overall Marketing of any Product and therein lies the difference.

Multiple choice elements of business marketing and sales difference between marketing and sales marketing and sales department ideologies/concepts/views of marketing management

Marketing strategy development is also known as ________.

  1. Marketing Control

  2. Marketing Exerciese

  3. Marketing Planning

  4. Situation Analysis
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Marketing planning helps a company to pen down the marketing strategies and tactics to be followed for targeting maximum people in the target group.Marketing planning focuses on a specific period of time and also covers many marketing details.

Multiple choice elements of business marketing and sales difference between marketing and sales marketing and sales department ideologies/concepts/views of marketing management

Which one of the following contains the three elements of service marketing triangle?

  1. Management, Marketing Agency and Consumer.

  2. Marketing Agency, Government and Consumer.

  3. Management, Employees and Marketing Agency.

  4. Management, Employees and Consumer
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

The service marketing triangle suggests that there are three types of marketing that must be successfully carried out for a service organisation to succeed, and that all of them revolve around making and keeping promises to customers. 

The internal marketing efforts between the management and the employees.
The external marketing efforts between management and consumer to set the promise.
The interactive marketing efforts between employees and consumer to deliver what is promised.

Multiple choice elements of business marketing and sales difference between marketing and sales marketing and sales department ideologies/concepts/views of marketing management

Bull dogs bonds are ______________________.

  1. Dollar denominated foreign bonds raised in the UK domestic securities market

  2. Sterling denominated foreign bonds raised in the UK domestic securities market

  3. Sterling denominated foreign bonds raised in the Us domestic securities market

  4. Euro denominated foreign bonds raised in the UK domestic securities market

  5. None of the above
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Bulldog bonds are sterling denominated foreign bonds which are raised in the UK domestic securities market.

Multiple choice elements of business marketing and sales difference between marketing and sales marketing and sales department ideologies/concepts/views of marketing management

Marketing management is ________.

  1. managing and marketing process

  2. monitoring the profitability of the company products and services

  3. selecting target markets

  4. the art and science of choosing target market and getting, keeping and growing customer-base through creating, delivering and communicating superior customer value
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Marketing management is defined by the American Marketing Association and Kotler as the art and science of selecting target markets and building profitable relationships with them.

Multiple choice elements of business marketing and sales difference between marketing and sales marketing and sales department ideologies/concepts/views of marketing management

Market segmentation aims to ________.

  1. identify the similarities and differences between groups of customers or users

  2. identify the similarities between groups of customers or users

  3. identify the differences between organizations and their competitors

  4. none of the above
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Market segmentation is the process of dividing a broad consumer market into sub-groups based on shared characteristics, identifying both similarities within groups and differences between them.

Multiple choice elements of business marketing and sales difference between marketing and sales marketing and sales department ideologies/concepts/views of marketing management

Which of the following American company fall under the network marketing umbrella?
1. Ducati
2. Coca cola
3. Amway
Select the correct answer from the options given below.

  1. 1 & 3

  2. 2 only

  3. 3 only

  4. All of above
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Amway is a well-known multi-level marketing (network marketing) company. Ducati and Coca-Cola operate through traditional retail and distribution channels.