Tag: ideologies/concepts/views of marketing management

Questions Related to ideologies/concepts/views of marketing management

Modigliani-Miller approach is based on the following assumptions:
I. All firms have equity capital
II. There is a perfect market
III. Investors act rationally
IV. Information about the market conditions is imperfect
Of these:

elements of business marketing and sales difference between marketing and sales marketing and sales department ideologies/concepts/views of marketing management

  1. I and IV are correct

  2. I, II and IV are correct

  3. I, II and III are correct

  4. All are correct

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Correct Option: C

Indicate the correct statement_________.

elements of business marketing and sales difference between marketing and sales marketing and sales department ideologies/concepts/views of marketing management

  1. India has been a pioneer in social marketing

  2. Advertising Standards Council of India is a statutory body set up by government of India

  3. Both A and B are incorrect

  4. Both A and B are correct

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Correct Option: A

Who propounded Mega marketing?

elements of business marketing and sales difference between marketing and sales marketing and sales department ideologies/concepts/views of marketing management

  1. Mc Aurthy

  2. Philip Kotler

  3. Sheth

  4. Peter F Drucker

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Correct Option: B
Explanation:

Mega marketing refers to marketing activities needed to manage the elements of the firm's external environment and which try to control the same. This environment consist of legal, political, social, technological factors.   

Scope of _______ is limited but scope of _________ is wider.

elements of business marketing and sales difference between marketing and sales marketing and sales department ideologies/concepts/views of marketing management

  1. Selling, Manufacturing

  2. Marketing, Publicity

  3. Selling, Marketing

  4. Marketing, Selling

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Correct Option: C
Explanation:

Marketing is a broad, somewhat simplistic concept, where selling is thought of as the exchange activity. Marketing is an overall Organisational activity (the planning, pricing, promotion, packaging, advertising) and selling of any Value Offer (Product) Selling is therefore only a part of the overall Marketing of any Product and therein lies the difference.

Marketing strategy development is also known as ________.

elements of business marketing and sales difference between marketing and sales marketing and sales department ideologies/concepts/views of marketing management

  1. Marketing Control

  2. Marketing Exerciese

  3. Marketing Planning

  4. Situation Analysis

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Correct Option: C
Explanation:

Marketing planning helps a company to pen down the marketing strategies and tactics to be followed for targeting maximum people in the target group.Marketing planning focuses on a specific period of time and also covers many marketing details.

Which one of the following contains the three elements of service marketing triangle?

elements of business marketing and sales difference between marketing and sales marketing and sales department ideologies/concepts/views of marketing management

  1. Management, Marketing Agency and Consumer.

  2. Marketing Agency, Government and Consumer.

  3. Management, Employees and Marketing Agency.

  4. Management, Employees and Consumer

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Correct Option: D
Explanation:

The service marketing triangle suggests that there are three types of marketing that must be successfully carried out for a service organisation to succeed, and that all of them revolve around making and keeping promises to customers. 

The internal marketing efforts between the management and the employees.
The external marketing efforts between management and consumer to set the promise.
The interactive marketing efforts between employees and consumer to deliver what is promised.

Bull dogs bonds are ______________________.

elements of business marketing and sales difference between marketing and sales marketing and sales department ideologies/concepts/views of marketing management

  1. Dollar denominated foreign bonds raised in the UK domestic securities market

  2. Sterling denominated foreign bonds raised in the UK domestic securities market

  3. Sterling denominated foreign bonds raised in the Us domestic securities market

  4. Euro denominated foreign bonds raised in the UK domestic securities market

  5. None of the above

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Correct Option: B
Explanation:

Bulldog bonds are sterling denominated foreign bonds which are raised in the UK domestic securities market.

Marketing management is ________.

elements of business marketing and sales difference between marketing and sales marketing and sales department ideologies/concepts/views of marketing management

  1. managing and marketing process

  2. monitoring the profitability of the company products and services

  3. selecting target markets

  4. the art and science of choosing target market and getting, keeping and growing customer-base through creating, delivering and communicating superior customer value

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Correct Option: D

Market segmentation aims to ________.

elements of business marketing and sales difference between marketing and sales marketing and sales department ideologies/concepts/views of marketing management

  1. identify the similarities and differences between groups of customers or users

  2. identify the similarities between groups of customers or users

  3. identify the differences between organizations and their competitors

  4. none of the above

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Correct Option: A

Which of the following American company fall under the network marketing umbrella?
1. Ducati
2. Coca cola
3. Amway
Select the correct answer from the options given below.

elements of business marketing and sales difference between marketing and sales marketing and sales department ideologies/concepts/views of marketing management

  1. 1 & 3

  2. 2 only

  3. 3 only

  4. All of above

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Correct Option: C