Tag: ideologies/concepts/views of marketing management

Questions Related to ideologies/concepts/views of marketing management

During the early days of the ___________, the demand for industrial goods started picking up.

  1. Industrial revolution

  2. Modern revolution

  3. Technological revolution

  4. Revolution


Correct Option: A
Explanation:

The industrial revolution was the transition to new manufacturing process in the period from 1760 to sometime between 1820 and 1840. This transition includes going from hand production methods to  machine, new chemical manufacturing and iron production process. This gave rise to the development of machine tools and factory system.

The focus of business activities during industrial revolution was the ________.

  1. Expanding business.

  2. Profit maximization

  3. Production of goods

  4. Selling of goods


Correct Option: C
Explanation:

The industrial revolution was the transition to new manufacturing process in the period from 1760 to sometime between 1820 and 1840. This transition includes going from hand production methods to  machine, new chemical manufacturing and iron production process. This gave rise to the development of machine tools and factory system. Due to the use of machine, large number of goods could be produced in a very short period of time. This increased the profitability of the products and company earned good revenue.

Full satisfaction of demand is a part of _________.

  1. general functions selling

  2. general functions marketing

  3. general functions selling of financial planning

  4. none of the above


Correct Option: B

Which of the following is not an administrative function?

  1. Administration of the department's human resource functions.

  2. Methods to create more effective plans.

  3. Conducting Board Meetings as required under Companies Act.

  4. None


Correct Option: C

Which of the following is not a general function of Marketing?

  1. Market and Consumer Research

  2. Permanent Adaptation

  3. Full Satisfaction of Demand

  4. Minimising of Economic Efficiency


Correct Option: D

In SCM, ________ production methods is similar except that the problem of rest/idle production/batch queuing is eliminated in _________.

  1. flow, batch

  2. batch, flow

  3. batch, job

  4. job, batch


Correct Option: A

Research which is proactively carried out for a specific purpose is called __________.

  1. primary research

  2. secondary research

  3. active scanning

  4. creative destruction's


Correct Option: A

Systematic activity combining both basic and applied research, and aimed at discovering solutions to problems or creating new goods and knowledge is ________.

  1. R & D

  2. financial decision

  3. strategy

  4. marketing mix


Correct Option: A

What to call the systematic activity combining both basic and applied research, and aimed at discovering solutions to problems or creating new goods and knowledge?

  1. Supply Chain Management

  2. Transformation Process

  3. Research and Development

  4. Business Function


Correct Option: C

An appropriate strategy to develop market for company is ?

  1. Business unit strategy

  2. Corporate strategy

  3. Efficient replacement strategy

  4. Operational strategy


Correct Option: A