Tag: ideologies/concepts/views of marketing management

Questions Related to ideologies/concepts/views of marketing management

R&D activity is a/an ___________.

commercial applications functioning of commercial organisation definition and functions of production department production or works department ideologies/concepts/views of marketing management

  1. Legal factor

  2. Technological factor

  3. Political factor

  4. Economic factor

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Correct Option: B

Which of the following are the influential drivers affecting the growth of outsourcing market?

commercial applications functioning of commercial organisation definition and functions of production department production or works department ideologies/concepts/views of marketing management

  1. Rapid growth

  2. Core competencies

  3. Industry changes

  4. All of the above

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Correct Option: D

Choose the correct answers from the following alternatives given
An offer automatically lapes by the death or insanity of the:

commercial applications functioning of commercial organisation definition and functions of production department production or works department ideologies/concepts/views of marketing management

  1. offerer even if the offer is accepted in ignorance of the death or insanity of the offerer

  2. offeree if the offeree dies or becomes insane before accepting the offer

  3. offeree if the offeree dies or becomes insane after accepting the offer

  4. none of these

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Correct Option: B

If a company expands the market for its product by advertising the new uses of the product aggressively, then it follows _____________.

commercial applications functioning of commercial organisation definition and functions of production department production or works department ideologies/concepts/views of marketing management

  1. Market Penetration

  2. Product Development

  3. Diversification

  4. Market Development

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Correct Option: D

Build, Hold, Harvest and Divest all are the alternative objectives of SBU has been propounded by?

ideologies/concepts/views of marketing management production or works department definition and functions of production department functioning of commercial organisation commercial applications

  1. Kotler

  2. James Champy

  3. Peter F. Drucker

  4. Clyton

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Correct Option: A

The advantages of competition rivalry are __________.

commercial applications functioning of commercial organisation definition and functions of production department production or works department ideologies/concepts/views of marketing management

  1. Identifying the actual competitors

  2. Assessing competitors objectives, strategies, strengths & weaknesses, and reaction patterns

  3. To root out the competitors

  4. All the above

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Correct Option: D
Explanation:

The factors of competitive rivalry have significant impact on the competitive environment a company operates in because the degree of competitiveness has a direct impact on the potential for profit that a company can express. The advantages of competition rivalry include identifying the actual competitors, assessing competitors objectives, strategies, strengths & weaknesses and reaction patterns and to root out the competition.

Whether the opportunity is identified by using input from consumers, business associates, channel members, or technical people, each opportunity must be carefully____________.

commercial applications functioning of commercial organisation definition and functions of production department production or works department ideologies/concepts/views of marketing management

  1. Drafted

  2. Screened

  3. Evaluated

  4. Screened and evaluated

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Correct Option: D

_______ is research that has already been conducted for other purposes.

commercial applications functioning of commercial organisation definition and functions of production department production or works department ideologies/concepts/views of marketing management

  1. Company research

  2. Secondary research

  3. Industry research

  4. Primary research

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Correct Option: B

Consider the following statements and find out the correct alternatives from the codes given below.
(i) A firm's financial information system is a component of its marketing research system.
(ii) The most common forms of marketing researches conducted in most of the firms are the measurement of market potential and the analysis of market share.
(iii) Survey research is seldom used for studying consumer perception and attitudes.
(iv) The concept of cognitive dissonance is relevant to study consumer's post-purchase behaviour.

commercial applications functioning of commercial organisation definition and functions of production department production or works department ideologies/concepts/views of marketing management

  1. All the statement are true

  2. All the statement are false

  3. (i) is false and the rest are true

  4. (ii) and (iv) are true and the rest are false

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Correct Option: D

In modern marketing, which of the following functions of a distribution middleman is gaining maximum importance?

commercial applications functioning of commercial organisation definition and functions of production department production or works department ideologies/concepts/views of marketing management

  1. Making persuasive communication

  2. Price negotiation

  3. Keeping adequate inventory

  4. Gathering market information

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Correct Option: D
Explanation:

Distribution is a process of bringing the product from the one who makes it to the one who uses it. It helps in flow of goods from the manufacturer to the consumer. It has become very important for the company to know what the consumers perceive about the product and what the consumers need and want. To have a competitive advantage, gathering market information is important.