Tag: ideologies/concepts/views of marketing management

Questions Related to ideologies/concepts/views of marketing management

Criteria for successful market segmentation.
I. Substantiality
II. Measurability
III. Accessibility
IV. Representability.
Of these.

commercial applications functioning of commercial organisation definition and functions of production department production or works department ideologies/concepts/views of marketing management

  1. I and II are correct

  2. II, III and IV are correct

  3. I, II and III are correct

  4. All are correct

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Correct Option: D

Under __________ buyers may be divided on the basis of the quantity purchased.

commercial applications functioning of commercial organisation definition and functions of production department production or works department ideologies/concepts/views of marketing management

  1. Volume segmentation

  2. Life style segmentation

  3. Product segmentation

  4. Benefit segmentation

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Correct Option: A

Rack jobbers are most common in the.

commercial applications functioning of commercial organisation definition and functions of production department production or works department ideologies/concepts/views of marketing management

  1. Stock markets

  2. Food business

  3. Automobile business

  4. All the above

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Correct Option: B

Who is known as 'Functional Middlemen'?

commercial applications functioning of commercial organisation definition and functions of production department production or works department ideologies/concepts/views of marketing management

  1. Merchant middlemen

  2. Agent middlemen

  3. Distributors

  4. Jobbers

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Correct Option: B

If the sample size increases, the sampling error __________.

commercial applications functioning of commercial organisation definition and functions of production department production or works department ideologies/concepts/views of marketing management

  1. decreases

  2. increases

  3. remains constant

  4. none of the above

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Correct Option: A
Explanation:

The relationship between margin of error and sample size is inverse i.e when sample size increases, the sampling error decreases. This is because the more information you have, the more accurate the results would be. 

What is probability of rejecting the null hypothesis when it is true called?

commercial applications functioning of commercial organisation definition and functions of production department production or works department ideologies/concepts/views of marketing management

  1. Type II error

  2. Type I error

  3. Standard error

  4. None of these

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Correct Option: A

_________ offers the opportunity to produce goods as per customer and specific need.

commercial applications functioning of commercial organisation definition and functions of production department production or works department ideologies/concepts/views of marketing management

  1. Job method

  2. Batch method

  3. Flow method

  4. All of the above

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Correct Option: D

Main factor for spending on R and D are ________.

commercial applications functioning of commercial organisation definition and functions of production department production or works department ideologies/concepts/views of marketing management

  1. for survival in the market

  2. for change in environment

  3. for change in government policies

  4. change in company's image

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Correct Option: A

Early identification of opportunities helps an enterprise to be the first to exploit them instead of losing it to competitors. The mentioned advantage can be categorized under ______.

commercial applications functioning of commercial organisation definition and functions of production department production or works department ideologies/concepts/views of marketing management

  1. first mover advantage

  2. initial identifier advantage

  3. earlier advantage

  4. second mover advantage

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Correct Option: A

Assignment of competitive rivalry does not include an understanding of  __________.

commercial applications functioning of commercial organisation definition and functions of production department production or works department ideologies/concepts/views of marketing management

  1. the extent to which competitors are in balance

  2. market growth rates

  3. fixed costs, exit barriers and operational efficiency

  4. the management structure of an organisation

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Correct Option: D