Tag: ideologies/concepts/views of marketing management

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Questions Related to ideologies/concepts/views of marketing management

Multiple choice commercial applications marketing mix - 4 p's meaning of product product mix ideologies/concepts/views of marketing management

Projects which are mutually exclusive but different on scale of production or time of completion then the _____________.

  1. external return method

  2. net present value of method

  3. net future value method

  4. internal return method
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

When projects are mutually exclusive and differ in scale or duration, the Net Present Value (NPV) method is the standard tool for comparing their absolute contribution to shareholder wealth.

Multiple choice commercial applications marketing mix - 4 p's meaning of product product mix ideologies/concepts/views of marketing management

The Marketing mix denotes.

  1. A combination of various elements in which their totality constitute a firm's "Marketing System"

  2. Vital function to be performed by a business

  3. To analyse the marketing problems

  4. The combination of factors of production
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

The marketing mix is the set of tactical marketing tools that a firm blends to produce the response it wants in the target market.

Multiple choice commercial applications marketing mix - 4 p's meaning of product product mix ideologies/concepts/views of marketing management

Market segmentation enables the industrial market to.

  1. Use only specialist salesman

  2. Divide and conquer

  3. Find the most suitable market for the product

  4. Limit sales and keep up price
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Market segmentation allows companies to identify specific groups with distinct needs, enabling them to target the most suitable market for their products.

Multiple choice commercial applications marketing mix - 4 p's meaning of product product mix ideologies/concepts/views of marketing management

Working capital is that___________________.

  1. Proportion of a company's capital which is employed in short term operations

  2. Proportion of a company's capital which is employed in long term operations

  3. The amount employed in fixed assets

  4. None of the above
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Working capital represents the capital used for day-to-day operations and short-term obligations, calculated as current assets minus current liabilities.

Multiple choice commercial applications marketing mix - 4 p's meaning of product product mix ideologies/concepts/views of marketing management

Which is not correct? The stages in new product development are.

  1. Idea generation and screening stage

  2. Business analysis stage and product development

  3. Testing and commercialisation

  4. Backward planning and forward planning stage
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

The standard stages of new product development are idea generation, screening, concept development, business analysis, product development, testing, and commercialization. 'Backward planning' is not a standard stage in this process.

Multiple choice commercial applications marketing mix - 4 p's meaning of product product mix ideologies/concepts/views of marketing management

The process of introducing higher quality products by a manufacturer, whose low quality products are famous, is termed as_______.

  1. Trading up

  2. Trading down

  3. Quality variation

  4. Product line expansion
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Trading up refers to the strategy of adding higher-priced or higher-quality products to a product line to enhance the brand image.