Tag: ideologies/concepts/views of marketing management

Questions Related to ideologies/concepts/views of marketing management

under network marketing the product reaches the customers from the __________.

organisation of commerce and management marketing mix definition and functions of production department production or works department ideologies/concepts/views of marketing management

  1. manufacturers

  2. distributors

  3. manufacturers via distributors

  4. agent

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Correct Option: C

The amount of quality output for amount of input means ____________.

organisation of commerce and management marketing mix definition and functions of production department production or works department ideologies/concepts/views of marketing management

  1. productivity

  2. decrease in profit

  3. sales increase

  4. increase In profits

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Correct Option: A

____________ is the value of money that has been used up to produce something.

organisation of commerce and management marketing mix definition and functions of production department production or works department ideologies/concepts/views of marketing management

  1. Cost

  2. Price

  3. Rate

  4. Capital

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Correct Option: A

______ involves application of planning, organizing, directing and controlling the production process.

organisation of commerce and management laws of returns - returns to a factor and returns to scale definition and functions of production department production or works department ideologies/concepts/views of marketing management

  1. Purchases Management

  2. Human Resource Management

  3. Corporate Management

  4. Production Management

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Correct Option: D

The area of actual or potential commercial value in which a company intends to operate is a ___________.

organisation of commerce and management laws of returns - returns to a factor and returns to scale definition and functions of production department production or works department ideologies/concepts/views of marketing management

  1. market space

  2. market place

  3. perfect market

  4. Bertrand market

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Correct Option: A

Which of the following is not an assumption in Miller and Modigliani approach?

organisation of commerce and management laws of returns - returns to a factor and returns to scale definition and functions of production department production or works department ideologies/concepts/views of marketing management

  1. There are no corporate or personal income tax

  2. Investors are assumed to be rational and behave accordingly

  3. There is no corporate tax though there are personal income tax

  4. Capital markets are perfect

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Correct Option: D

Markets which deal with buying and selling of bonds, mortgages, notes and stocks are considered as ____________________.

organisation of commerce and management laws of returns - returns to a factor and returns to scale definition and functions of production department production or works department ideologies/concepts/views of marketing management

  1. financial instruments

  2. financial asset markets

  3. physical asset markets

  4. easy markets

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Correct Option: C

A general term used to mean wholesalers is ____________.

commercial applications functioning of commercial organisation definition and functions of production department production or works department ideologies/concepts/views of marketing management

  1. dealers

  2. distributors

  3. jobbers

  4. agents

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Correct Option: B

The main purpose of market segmentation is?

organisation of commerce and management laws of returns - returns to a factor and returns to scale definition and functions of production department production or works department ideologies/concepts/views of marketing management

  1. To measure the changing behavioral pattern of consumers

  2. To select the proper channel of distribution

  3. To have individuality of its own

  4. To identify the level of demand

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Correct Option: A

Benefits of segmentation.
I. This saves resources
II. Consumers are satisfied
III. Concentrated marketing strategy
IV. Easy to introduce new products
Which of the above points are correct?

organisation of commerce and management laws of returns - returns to a factor and returns to scale definition and functions of production department production or works department ideologies/concepts/views of marketing management

  1. I and II are correct

  2. I, II and IV are correct

  3. I, II and III are correct

  4. All are correct

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Correct Option: D