Tag: ideologies/concepts/views of marketing management

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Questions Related to ideologies/concepts/views of marketing management

Multiple choice organisation of commerce and management marketing mix definition and functions of production department production or works department ideologies/concepts/views of marketing management

under network marketing the product reaches the customers from the __________.

  1. manufacturers

  2. distributors

  3. manufacturers via distributors

  4. agent
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Network marketing (or multi-level marketing) typically involves a structure where products move from the manufacturer to the end consumer through a network of independent distributors or representatives, bypassing traditional retail intermediaries.

Multiple choice organisation of commerce and management marketing mix definition and functions of production department production or works department ideologies/concepts/views of marketing management

The amount of quality output for amount of input means ____________.

  1. productivity

  2. decrease in profit

  3. sales increase

  4. increase In profits
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Productivity is defined as the ratio of output produced to the input used. High productivity means achieving more output with the same or fewer inputs.

Multiple choice organisation of commerce and management marketing mix definition and functions of production department production or works department ideologies/concepts/views of marketing management

____________ is the value of money that has been used up to produce something.

  1. Cost

  2. Price

  3. Rate

  4. Capital
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Cost represents the monetary value of resources (labor, materials, overhead) consumed to produce a good or service. Price is what the customer pays, while capital refers to assets used in production.

Multiple choice organisation of commerce and management laws of returns - returns to a factor and returns to scale definition and functions of production department production or works department ideologies/concepts/views of marketing management

______ involves application of planning, organizing, directing and controlling the production process.

  1. Purchases Management

  2. Human Resource Management

  3. Corporate Management

  4. Production Management
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Production management specifically focuses on the transformation process, which includes planning, organizing, directing, and controlling the resources involved in manufacturing or service delivery.

Multiple choice organisation of commerce and management laws of returns - returns to a factor and returns to scale definition and functions of production department production or works department ideologies/concepts/views of marketing management

The area of actual or potential commercial value in which a company intends to operate is a ___________.

  1. market space

  2. market place

  3. perfect market

  4. Bertrand market
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

A market space refers to the virtual or physical area where a company identifies potential commercial opportunities and intends to operate, distinguishing it from a specific marketplace (a location).

Multiple choice organisation of commerce and management laws of returns - returns to a factor and returns to scale definition and functions of production department production or works department ideologies/concepts/views of marketing management

Which of the following is not an assumption in Miller and Modigliani approach?

  1. There are no corporate or personal income tax

  2. Investors are assumed to be rational and behave accordingly

  3. There is no corporate tax though there are personal income tax

  4. Capital markets are perfect
Reveal answer Fill a bubble to check yourself
D Correct answer
Multiple choice organisation of commerce and management laws of returns - returns to a factor and returns to scale definition and functions of production department production or works department ideologies/concepts/views of marketing management

Markets which deal with buying and selling of bonds, mortgages, notes and stocks are considered as ____________________.

  1. financial instruments

  2. financial asset markets

  3. physical asset markets

  4. easy markets
Reveal answer Fill a bubble to check yourself
C Correct answer
Multiple choice commercial applications functioning of commercial organisation definition and functions of production department production or works department ideologies/concepts/views of marketing management

A general term used to mean wholesalers is ____________.

  1. dealers

  2. distributors

  3. jobbers

  4. agents
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Distributors are a broad category of intermediaries who purchase goods from manufacturers and sell them to retailers or other businesses, effectively acting as wholesalers.

Multiple choice organisation of commerce and management laws of returns - returns to a factor and returns to scale definition and functions of production department production or works department ideologies/concepts/views of marketing management

The main purpose of market segmentation is?

  1. To measure the changing behavioral pattern of consumers

  2. To select the proper channel of distribution

  3. To have individuality of its own

  4. To identify the level of demand
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Market segmentation allows companies to divide a broad market into subsets of consumers with common needs or characteristics. This helps in understanding behavioral patterns and tailoring marketing efforts effectively.

Multiple choice organisation of commerce and management laws of returns - returns to a factor and returns to scale definition and functions of production department production or works department ideologies/concepts/views of marketing management

Benefits of segmentation.
I. This saves resources
II. Consumers are satisfied
III. Concentrated marketing strategy
IV. Easy to introduce new products
Which of the above points are correct?

  1. I and II are correct

  2. I, II and IV are correct

  3. I, II and III are correct

  4. All are correct
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Market segmentation provides benefits such as resource efficiency, improved customer satisfaction, focused marketing strategies, and easier product development for specific niches. All listed points are valid benefits.