Tag: ideologies/concepts/views of marketing management

Questions Related to ideologies/concepts/views of marketing management

Mark-up pricing is adopted by.

commercial applications marketing mix - 4 p's meaning of product product mix ideologies/concepts/views of marketing management

  1. Industrial suppliers

  2. Contractors

  3. Wholesalers and retailers

  4. All the above

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Correct Option: C

Match the following.

$1$. Contactual a) Find out buyers and sellers
$2$. Merchandising b) Producing goods that will satisfy market requirements
$3$. Pricing c) Process of attaching value to the product in monetary term
$4$. Propaganda d) Sales promotion activities
commercial applications marketing mix - 4 p's meaning of product product mix ideologies/concepts/views of marketing management

  1. $1$-a, $2$-c, $3$-d, $4$-b

  2. $1$-a, $2$-b, $3$-c, $4$-d

  3. $1$-b, $2$-a, $3$-c, $4$-d

  4. $1$-a, $2$-b, $3$-d, $4$-c

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Correct Option: B

A product line strategy wherein a company adds a higher priced product to a line in order to attract a broader market which helps the sale of its existing lower priced products is called ________.

commercial applications marketing mix - 4 p's meaning of product product mix ideologies/concepts/views of marketing management

  1. trading up

  2. trading down

  3. life cycle extension

  4. product line extension

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Correct Option: A
Explanation:

Trading up is a type of selling in which the customer is persuaded to buy a more expensive item, or a larger quantity of the same item than originally intended in exchange for an attractive discount or some other incentive. 

Availability and ______ of the product was considered to be the key to the success of a firm.

commercial applications marketing mix - 4 p's meaning of product product mix ideologies/concepts/views of marketing management

  1. Accountability

  2. Affordability

  3. Price

  4. Quality

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Correct Option: B
Explanation:

The industrial revolution was the transition to new manufacturing process in the period from 1760 to sometime between 1820 and 1840. This transition includes going from hand production methods to  machine, new chemical manufacturing and iron production process. This gave rise to the development of machine tools and factory system. Due to this vast production, the  products were made affordable for the consumers by decreasing the production cost.

Packaging affects our buying decision.

commercial applications marketing mix - 4 p's meaning of product product mix ideologies/concepts/views of marketing management

  1. True

  2. False

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Correct Option: A
Explanation:

Product packaging is the process of designing, evaluating and designing packages that protect the products from spoilage, helps in easy transportation and also provide information about the product to consumers. Product promotion is the new consideration as packaging with the help of attractive designs and colors help in drawing people's attention towards the product. This leads to increase sales.

Products can be classified in two categories.

commercial applications marketing mix - 4 p's meaning of product product mix ideologies/concepts/views of marketing management

  1. True

  2. False

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Correct Option: A
Explanation:

A product is an item offered for sale. It can be an item or a service, virtual or cyber form. Every product is made at a cost and each is sold at a price. The product should be relevant, the users must have an immediate use for it. It can be classified into two categories i.e industrial products which are used to produce further products for consumer use and consumer products which is also known as final good that can be used by consumers. 

______ can be defined as anything that can be offered to a market to satisfy a want or a need.

commercial applications marketing mix - 4 p's meaning of product product mix ideologies/concepts/views of marketing management

  1. Product

  2. Market

  3. Package

  4. Price

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Correct Option: A
Explanation:

A product is an item offered for sale. It can be an item or a service, virtual or cyber form. Every product is made at a cost and each is sold at a price. The product should be relevant, the users must have an immediate use for it.

Short period market is also known as.

elements of business marketing and sales difference between marketing and sales marketing and sales department ideologies/concepts/views of marketing management

  1. Village market

  2. Weekly market

  3. Town market

  4. Retail market

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Correct Option: B

Marketing strategy development is also known as _______.

elements of business marketing and sales difference between marketing and sales marketing and sales department ideologies/concepts/views of marketing management

  1. marketing control

  2. marketing exercise

  3. marketing planning

  4. situation analysis

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Correct Option: C
Explanation:

Marketing planning helps a company to pen down the marketing strategies and tactics to be followed for targeting maximum people in the target group. Marketing planning focuses on a specific period of time and also covers many marketing details. 

The main function of product policy is?

elements of business marketing and sales difference between marketing and sales marketing and sales department ideologies/concepts/views of marketing management

  1. To guide the activities of the firm towards common goal

  2. To guide the activities of the entrepreneur towards common goal

  3. Principles of operation adopted by the management

  4. All the above

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Correct Option: A