Tag: role of marketing

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Multiple choice organisation of commerce and management concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

The _________ is especially well suited to offer hedging protection against transactions risk exposure.

  1. forward market

  2. spot market

  3. transactions market

  4. inflation-rate market
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Forward markets allow parties to lock in an exchange rate for a future date, which is a primary method for hedging against currency transaction risk.

Multiple choice organisation of commerce and management concept of market and marketer marketing environment meaning and definition of marketer role of marketing

Price earning ratio is 83.33% and E.P.S. is Rs. 30. The market price of equity share will be _____________.

  1. Rs. 33.33

  2. Rs. 66.67

  3. Rs. 20

  4. Rs. 25
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

The market price of an equity share can be calculated by multiplying the Earnings Per Share (EPS) by the Price-Earnings (P/E) ratio. Here, 30 * 83.33% (or 5/6) equals Rs. 25.

Multiple choice organisation of commerce and management concept of market and marketer marketing environment meaning and definition of marketer role of marketing

Shares issued in Primary market in the form of IPO and FPO. IPO means?

  1. India Public Offer

  2. Initial Private Offer

  3. Initial Public Off

  4. Initial Public Offer
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

IPO stands for Initial Public Offer (or Initial Public Offering). It refers to the process by which a private company offers its shares to the public for the first time to raise capital.

Multiple choice organisation of commerce and management concept of market and marketer marketing environment meaning and definition of marketer role of marketing

Consumer behavior is the result of a _____.

  1. Mental process

  2. Technical process

  3. Scientific process

  4. Social process
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Consumer behavior is primarily the result of a mental process. It involves cognitive and emotional stages such as problem recognition, information search, evaluation of alternatives, and decision-making.

Multiple choice organisation of commerce and management concept of market and marketer marketing environment meaning and definition of marketer role of marketing

FIMMDA stands for ___________________.

  1. Foreign Investment Markets & Derivatives Markets Association

  2. Fixed Income Money Markets & Derivatives Association.

  3. Fixed Income & Money market Development Association.

  4. Floating Income & Money Markets derivative Assets
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

FIMMDA stands for the Fixed Income Money Market and Derivatives Association of India. It is a voluntary market body for the bond, money, and derivatives markets in India.

Multiple choice organisation of commerce and management concept of market and marketer marketing environment meaning and definition of marketer role of marketing

Marketing management is responsible for _______ .

  1. establishing the sales goals for the organisation

  2. developing a marketing programme to achieve the set goals

  3. maintaining the effectiveness of the organisation

  4. All the above
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Marketing management is responsible for setting sales and marketing goals, developing strategic marketing programs to achieve those goals, and ensuring the overall effectiveness and competitiveness of the organization. Therefore, all of the statements are correct.

Multiple choice organisation of commerce and management concept of market and marketer marketing environment meaning and definition of marketer role of marketing

In the word 'POSDCORB' CO stands for _____.

  1. co-operation.

  2. communication.

  3. coordinating.

  4. costing.
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

In the acronym POSDCORB, which represents the key functions of management, CO stands for coordinating. The other letters stand for Planning, Organizing, Staffing, Directing, Reporting, and Budgeting.

Multiple choice organisation of commerce and management concept of market and marketer marketing environment meaning and definition of marketer role of marketing

Generic goods are __________.

  1. goods that are not identified and agreed upon at the time of the contract.

  2. goods that are identified at the time of sale.

  3. goods whose sale depends on obtain contingency.

  4. none of the above
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Generic or unascertained goods are those that are not specifically identified and agreed upon at the time the contract of sale is made. They are typically defined only by description or sample.

Multiple choice organisation of commerce and management concept of market and marketer marketing environment meaning and definition of marketer role of marketing

Competitive rivalry assessment does NOT include an understanding of _________.

  1. the extent to which competitors are in balance.

  2. market growth rates.

  3. fixed costs and operational efficiency.

  4. the evaluation of an individual talent.
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Competitive rivalry assessment in strategic management focuses on industry-wide factors such as competitor balance, market growth, and fixed costs. Evaluating the talent of a single individual is a human resource function rather than an industry-level competitive analysis.

Multiple choice commerce marketing mix marketing environment meaning and definition of marketer role of marketing

The small-scale industries sector contributes almost _________ of the gross industrial value added in the Indian economy.

  1. $20\%$

  2. $40\%$

  3. $60\%$

  4. $80\%$
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

In the Indian economy, the small-scale industries (SSI) sector has historically contributed approximately 40% of the gross industrial value added. It also accounts for a significant share of total exports and employment.