Tag: role of marketing

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Multiple choice commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

A commodity which is bulky and cheap will have:

  1. narrow market

  2. wider market

  3. international market

  4. cannot be specific
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Bulky and cheap commodities have high transportation costs relative to their value, which limits their distribution range and results in a narrow market.

Multiple choice commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

The marketing assessment process involves :

  1. Defining the problem

  2. Analysis of the situatioj

  3. Obtaining data that is specific to the problem

  4. All of above
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Marketing assessment process is a detailed and objective evaluation of the potential of a new product , new business idea or new investment . 

The marketing assessment process involves :
A. Defining the problem
B. Analysis of the situation 
C. Obtaining data that is specific to the problem.

Multiple choice commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

Entry-exist is free under which market structure?

  1. Oligopoly and monopolistic competition

  2. Perfect competition and monopolistic competition

  3. Perfect competition and monopoly

  4. Perfect competition and oligopoly
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

In perfect competition and monopolistic competition, there are no significant barriers to entry or exit, allowing firms to enter or leave the market freely.

Multiple choice commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

The issues of ethics faced by marketing include

  1. Black market, grey markets

  2. Occupational safety and health

  3. Affirmative action

  4. All of the above
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Ethical issues in marketing often involve deceptive practices, such as black or grey markets, which undermine fair competition and consumer trust.

Multiple choice commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

The comprehensive meaning of an efficient stock market is that it is a market which

  1. Allocates resources efficiently

  2. Reflects the effective use of information in the price of the shares traded their in

  3. Signals the changes in the listed company's performance

  4. Safeguards the investor's money
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

An efficient market hypothesis posits that share prices reflect all available information, meaning the market is efficient when prices accurately incorporate this data.

Multiple choice commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

Market innovation refers to ___________________.

  1. Discovering new product and market

  2. Setting up of a new shop

  3. Acquiring a market place and bring innovation to it.

  4. Procurement of capital to buy market
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Market innovation involves creating new value by discovering new products or entering new markets, rather than just physical expansion.

Multiple choice commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

Which of the following are the methods of marketing the new issue of securities?
1.Listing of securities
2.Jobbers and brokers
3.Private placement of securities
4.Privileged subscriptions
Select the correct answer

  1. 1 and 2

  2. 2 and 3

  3. 3 and 4

  4. 1,2, 3 and 4
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

All listed methods are standard practices for marketing new securities: listing, using intermediaries like jobbers/brokers, private placements, and privileged subscriptions for existing shareholders.

Multiple choice commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

Identify the method in which inventory is valued at the latest prices prevailing in the market

  1. LIFO

  2. FIFO

  3. Weighted average method

  4. Replacement price method
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

The replacement price method values inventory at the current market cost to replace the items, which reflects the latest prices.

Multiple choice commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

Match the following statements with their authors:

a) "Marketing is the delivery standard of living." i) Peter F. Drucker
b) "Marketing comprises both buying and selling activities." ii) Philip Kotler
c) "Marketing is human activity directed at satisfying needs and wants through exchange process." iii) Paul Mazur
d) "Marketing is a process which converts a resource, distinct knowledge into a contribution of economic value in the market place." iv) Pyle

  1. (a)-(iv), (b)-(iii), (c)-(i), (d)-(ii)

  2. (a)-(iv), (b)-(ii), (c)-(iii), (d)-(i)

  3. (a)-(iii), (b)-(iv), (c)-(ii), (d)-(i)

  4. (a)-(i), (b)-(ii), (c)-(iv), (d)-(iii)
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Matching the authors to their quotes: (a) Paul Mazur, (b) Pyle, (c) Philip Kotler, (d) Peter F. Drucker. Option A correctly maps these.

Multiple choice organisation of commerce and management concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

Markets dealing with residential loans, industry real estate loans, agricultural loans and commercial loans are called _____________.

  1. residential markets

  2. mortgage markets

  3. agriculture markets

  4. commercial markets
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Markets that deal with various types of loans, including residential, industrial, agricultural, and commercial, are collectively referred to as mortgage markets.