Tag: role of marketing

Questions Related to role of marketing

Product mix is the.

commerce marketing mix marketing environment meaning and definition of marketer role of marketing

  1. List of the name of all companies

  2. List of the name of various products

  3. List of the name of various entrepreneurs

  4. List of all products offered for sale by a company

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Correct Option: D

The quick ratio does not measure ________.

commerce marketing mix marketing environment meaning and definition of marketer role of marketing

  1. The short term credit strength of a company

  2. Timing of the flow of funds

  3. Both (a) and (b)

  4. None of the above

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Correct Option: C

The marketing mix is mainly concerned with.

commerce marketing mix marketing environment meaning and definition of marketer role of marketing

  1. Profit

  2. Volume of sales

  3. Achieving top management objectives

  4. $4$P's

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Correct Option: D

Cost plus pricing policies are used by.

commerce marketing mix marketing environment meaning and definition of marketer role of marketing

  1. Retail traders

  2. Wholesale traders

  3. Retain traders and in manufacturing industries

  4. None of these

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Correct Option: C

Choose the correct answer.
a) The term 'agent middlemen' and 'merchant middlemen' are synonymous
b) The operations of a large scale retailer may be classified into four basic activities.

commerce marketing mix marketing environment meaning and definition of marketer role of marketing

  1. Both (A) and (B) are true

  2. Both (A) and (B) are false

  3. (A) is false, but (B) is true

  4. (A) is true, but (b) is false

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Correct Option: C

A push blend emphasises.

commerce marketing mix marketing environment meaning and definition of marketer role of marketing

  1. Mass impersonal selling efforts

  2. Exhibition and other non-recurrent selling efforts

  3. Personal selling

  4. None of the above

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Correct Option: C

Profitability Index is equal to______________.

commerce marketing mix marketing environment meaning and definition of marketer role of marketing

  1. MPV> Zero, accept

  2. MPV, zero, reject

  3. $\cfrac { Present\quad value\quad of\quad cash\quad flows }{ Future\quad value\quad of\quad cash\quad flows } $

  4. $\cfrac { Present\quad value\quad of\quad cash\quad inflows }{ Present\quad value\quad of\quad cash\quad outflows } $

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Correct Option: D

A company's marketing environment includes various _______ that are made up of groups that have an actual or potential interest in, or impact on, an organisation's ability to achieve its objectives.

commerce marketing mix marketing environment meaning and definition of marketer role of marketing

  1. public

  2. intermediaries

  3. teams

  4. audiences

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Correct Option: A
Explanation:

Company's marketing environment include a group of people that shows interest in utilising an organisation's ability to achieve its objectives and survive in the market.

What influences the choice of location of business?

commerce marketing mix marketing environment meaning and definition of marketer role of marketing

  1. Labour

  2. Government Assistance

  3. Population

  4. All of the above

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Correct Option: D
Explanation:

The main factors affecting location are:
(a) Raw materials
(b) Market
(c) Transport costs
(d) Land
(e) Labour
(f) Population
(g) Waste disposal
(h) Government
(i) Overseas location decisions

The product will be designed according to the needs of _______.

commerce marketing mix marketing environment meaning and definition of marketer role of marketing

  1. Potential buyers

  2. People

  3. Residents

  4. Audience

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Correct Option: A
Explanation:

In marketing, the company selects the target market and tries to satisfy consumer's needs from that specific market to increase the efficiency of marketing. Growing consumerism has made companies to design their products complying to the potential buyer's needs and demand.