Tag: role of marketing

Questions Related to role of marketing

Formal marketing planning is a/an.

commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

  1. Integrative process

  2. End process

  3. Separate process

  4. Continuous process

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Correct Option: A

Profitability index is also known as__________.

commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

  1. Yield on investment

  2. Marginal efficiency of capital

  3. Marginal productivity of capital

  4. Benefit-cost Ratio

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Correct Option: D

Which of the following is a conceptual process of Marketing Planning?

commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

  1. Assessing areas of marketing opportunities

  2. Developing marketing action

  3. Coordinating marketing action

  4. Evaluating all market programmes

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Correct Option: A

Marketing planning must be.

commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

  1. Quantitative

  2. Qualitative

  3. Both (A) and (B)

  4. None of these

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Correct Option: C

Marketing planning should cover.

commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

  1. Market development

  2. Product development

  3. Market penetration and diversification

  4. All the above

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Correct Option: D

Match the items in List-I with items in List-II.

List-I List-II
a) Peter F Drucker i) Unity of command
b) Henry Fayol ii) Achievement Motivation
c) McCarthy iii) M.B.O.
d) Mc Clelland iv) $4$ Ps of marketing
commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

  1. (a)-(i), (b)-(ii), (c)-(iii), (d)-(iv)

  2. (a)-(ii), (b)-(iii), (c)-(iv), (d)-(i)

  3. (a)-(iv), (b)-(i), (c)-(ii), (d)-(iii)

  4. (a)-(iii), (b)-(i), (c)-(iv), (d)-(ii)

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Correct Option: C

The set of all actual and potential buyers of a product is known as_______.

commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

  1. Customer group

  2. Industry

  3. Market

  4. None of the above

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Correct Option: C
Explanation:

Market is defined as a regular gathering of people for purchase and sales of livestock, provisions, and other commodities. The market for an organisation would be defined as a place where he can find the target audience and potential buyers for the product the company would offer to satisfy the needs of those potential buyers.

The word Market has come from the Latin word _____________.

commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

  1. Matico

  2. Marketio

  3. Marketo

  4. Marcatus

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Correct Option: D
Explanation:

The word market has been derived from Latin word Marcatus which refers to place of trade or a place where business is carried on.

Which of the following is a quality of a good salesperson?

commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

  1. Communication skills

  2. Mental quality

  3. Honesty

  4. All of the above

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Correct Option: D
Explanation:

A true salesperson has the following characteristics that they use consistently to succeed in making those important sales.

Respectful.
Initiative.
They listen.
Persistent.
Coachable.
Positive.
Resourceful.

An investor would buy a bond if _____________.

commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

  1. The intrinsic value is lower than the market value

  2. The intrinsic value is higher than the market value

  3. The current market value is lower than the redemption value

  4. The current market value is lower than the face value

  5. The required rate of return is equal to coupon rate of interest

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Correct Option: B
Explanation:

If the intrinsic value of the bond is higher than the market value, then it indicates that the bond is under-priced and hence the investor would buy it.