Tag: role of marketing

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Multiple choice commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

Formal marketing planning is a/an.

  1. Integrative process

  2. End process

  3. Separate process

  4. Continuous process
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Formal marketing planning is an integrative process because it requires aligning various functional areas of a business to ensure that marketing goals support overall corporate objectives.

Multiple choice commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

Profitability index is also known as__________.

  1. Yield on investment

  2. Marginal efficiency of capital

  3. Marginal productivity of capital

  4. Benefit-cost Ratio
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

The Profitability Index (PI) is calculated as the ratio of the present value of future cash flows to the initial investment, which is why it is also known as the benefit-cost ratio.

Multiple choice commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

Which of the following is a conceptual process of Marketing Planning?

  1. Assessing areas of marketing opportunities

  2. Developing marketing action

  3. Coordinating marketing action

  4. Evaluating all market programmes
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Marketing planning begins with the conceptual process of assessing the market environment to identify opportunities, which then informs the development of specific strategies and programs.

Multiple choice commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

Marketing planning must be.

  1. Quantitative

  2. Qualitative

  3. Both (A) and (B)

  4. None of these
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Effective marketing planning requires both quantitative data (such as sales forecasts and budgets) and qualitative insights (such as brand perception and consumer trends).

Multiple choice commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

Marketing planning should cover.

  1. Market development

  2. Product development

  3. Market penetration and diversification

  4. All the above
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Marketing planning is comprehensive and must cover all aspects of growth, including developing new markets, improving products, penetrating existing markets, and diversifying into new areas.

Multiple choice commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

Match the items in List-I with items in List-II.

List-I List-II
a) Peter F Drucker i) Unity of command
b) Henry Fayol ii) Achievement Motivation
c) McCarthy iii) M.B.O.
d) Mc Clelland iv) $4$ Ps of marketing

  1. (a)-(i), (b)-(ii), (c)-(iii), (d)-(iv)

  2. (a)-(ii), (b)-(iii), (c)-(iv), (d)-(i)

  3. (a)-(iv), (b)-(i), (c)-(ii), (d)-(iii)

  4. (a)-(iii), (b)-(i), (c)-(iv), (d)-(ii)
Reveal answer Fill a bubble to check yourself
C Correct answer
Multiple choice commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

The set of all actual and potential buyers of a product is known as_______.

  1. Customer group

  2. Industry

  3. Market

  4. None of the above
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Market is defined as a regular gathering of people for purchase and sales of livestock, provisions, and other commodities. The market for an organisation would be defined as a place where he can find the target audience and potential buyers for the product the company would offer to satisfy the needs of those potential buyers.

Multiple choice commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

The word Market has come from the Latin word _____________.

  1. Matico

  2. Marketio

  3. Marketo

  4. Marcatus
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

The word market has been derived from Latin word Marcatus which refers to place of trade or a place where business is carried on.

Multiple choice commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

Which of the following is a quality of a good salesperson?

  1. Communication skills

  2. Mental quality

  3. Honesty

  4. All of the above
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

A true salesperson has the following characteristics that they use consistently to succeed in making those important sales.

Respectful.
Initiative.
They listen.
Persistent.
Coachable.
Positive.
Resourceful.

Multiple choice commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

An investor would buy a bond if _____________.

  1. The intrinsic value is lower than the market value

  2. The intrinsic value is higher than the market value

  3. The current market value is lower than the redemption value

  4. The current market value is lower than the face value

  5. The required rate of return is equal to coupon rate of interest
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

If the intrinsic value of the bond is higher than the market value, then it indicates that the bond is under-priced and hence the investor would buy it.