Tag: role of marketing

Questions Related to role of marketing

Marketing is divided into.

commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

  1. Product planning-pricing, promotion and distribution

  2. Purchasing, selling, assembling and warehousing

  3. Selling, assembling, warehousing and transportation

  4. Product planning, product policy, product procedure and demand forecast

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Correct Option: A

A complete and detailed picture of distribution process is given by.

commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

  1. J. F. Pyle

  2. F.W. Ryan

  3. R.F. Breyer

  4. Clark and clark

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Correct Option: B

Most widely accepted classification of marketing is given by.

commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

  1. Clark and Clark

  2. F.W. Ryan

  3. J.F. Pyle

  4. R.F. Breyer

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Correct Option: A

The idea of 'Marketing Mix' was conceived by.

commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

  1. Theodore Levitt

  2. Bates

  3. H. Borden

  4. Kotler

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Correct Option: C

Only one product is produced and sold through one marketing programme is called.

commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

  1. Market segmentation

  2. Market aggregation

  3. Market Mix

  4. Product Mix

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Correct Option: B

Modern marketing requires a thorough understanding of.

commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

  1. Consumer behaviour

  2. Buying motivation

  3. Demand forecasting

  4. Both (A) and (B)

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Correct Option: D

The result of the consumer behaviour is?

commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

  1. Market demand

  2. Market supply

  3. Aggregate supply

  4. Effective demand

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Correct Option: A

The author of the book, "consumer behaviour - Theory and Practice".

commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

  1. Glenn Walters

  2. Ronald Gist

  3. W.J. Stanton

  4. Maslow

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Correct Option: A

A plan designed to analyse the marketing problems is?

commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

  1. Market segment

  2. Marketing mix

  3. Channel of distribution

  4. Market segmentation

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Correct Option: B

Substantiality refers to.

commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

  1. The size of segmentated market

  2. The effective direction of marketing effort towards segments

  3. Measure the changing behaviour pattern of consumers

  4. Individuality of their own

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Correct Option: A