Tag: role of marketing

Questions Related to role of marketing

Market segmentation is a.

commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

  1. Divide  and Rule approach

  2. 'Union is Strength' approach

  3. Both (A) and (B)

  4. None of the above

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Correct Option: A

Market segmentation is a.

commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

  1. Producer oriented philosophy

  2. Profit oriented philosophy

  3. Customer oriented philosophy

  4. Sales oriented philosophy

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Correct Option: C

Dividing the total market into different parts on the basis of population is?

commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

  1. Geographic segmentation

  2. Demographic segmentation

  3. Socio-economic segmentation

  4. Product segmentation

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Correct Option: B

Dividing the total market into different parts as the basis of Income groups is?

commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

  1. Socio-economic segmentation

  2. Geographical segmentation

  3. Product segmentation

  4. Benefit segmentation

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Correct Option: A

Market segmentation divides the market into submarkets, having.

commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

  1. Homogeneous features

  2. Hetrogeneous features

  3. Either (A) or (B)

  4. None of these

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Correct Option: A

Market segmentation compared to a.

commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

  1. Shotgun approach

  2. Rifle approach

  3. Positive approach

  4. Normative approach

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Correct Option: B

Marketing segmentation is?

commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

  1. Similar to product mix

  2. Similar to market mix

  3. The same as product differentiation

  4. Aimed at directing the market by the product

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Correct Option: D

Which of the following is not a method of market segmentation?

commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

  1. Geography

  2. Psychology

  3. Demography

  4. Semantics

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Correct Option: D

Undifferentiated Marketing is called as.

commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

  1. Partial market concept

  2. Total market concept

  3. Aggregation technique

  4. Either (B) or (C)

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Correct Option: D

Which of the following methods is costlier?

commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

  1. Undifferentiated marketing

  2. Differentiated marketing

  3. Concentrated marketing

  4. None of the above

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Correct Option: B