Tag: meaning, objectives, merits and demerits of advertising

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Multiple choice commercial applications advertising and brand promotion definition and merits of brand and branding branding and packaging marketing mix concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

A ______ is a sign, symbol, term, design or a combination of them, used to identify the product. 

  1. Name

  2. Brand

  3. Generic

  4. Logo
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

A brand is the idea or image of a specific product or service that consumers connect with, by identifying the name, logo, slogan, or design of the company  which owns the idea or image.  This helps the consumer to differentiate the brand from those of competitors. Branding allows companies to build their reputations as well as expand beyond the original product and service and add to the revenue generated by the original brand.

Multiple choice commercial applications advertising and brand promotion definition and merits of brand and branding branding and packaging marketing mix concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

Branding does not help the customers to identify the product.

  1. True

  2. False
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Branding is when the idea or image of a brand is marketed so that it is recognizable by more and more people, and identified with certain service or product when there are many other companies offering the same service or product. Effective branding helps the consumer to identify and differentiate between the product of the brand and the competitors.

Multiple choice commercial applications advertising and brand promotion definition and merits of brand and branding branding and packaging marketing mix concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

Which of the following is not an advantage of branding to marketer?

  1. Ease of introduction of a new product

  2. Differential Pricing

  3. Helps in advertising

  4. Helps in indicating status symbol
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Branding is when the idea or image of a brand is marketed so that it is recognizable by more and more people, and identified with certain service or product when there are many other companies offering the same service or product. A brand with good brand image and reputation enables the marketer to charge premium prices for their products to consumer. It also helps in introducing new products under the same brand as consumers are already aware about the brand. 

It is easy to advertise the brand which is easily recognized by potential consumers. 

Multiple choice commercial applications advertising and brand promotion definition and merits of brand and branding branding and packaging marketing mix concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

Branding does not enable differential pricing.

  1. True

  2. False
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Branding is when the idea or image of a brand is marketed so that it is recognizable by more and more people, and identified with certain service or product when there are many other companies offering the same service or product. A brand with good brand image and reputation enables the marketer to charge premium prices for their products to consumer.

Multiple choice commercial applications advertising and brand promotion definition and merits of brand and branding branding and packaging marketing mix concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

The process of identifying and differentiating an organisation's products, processes on services from another organisation by giving it a name, phrase or other mark is called __________.

  1. Branding

  2. Benchmarking

  3. Quality management

  4. None of these
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Branding is the strategic process of creating a distinct identity for a product or service through names, symbols, or designs to differentiate it from competitors.

Multiple choice elements of business advertising and brand promotion distinction between advertising and sales promotion meaning and importance of personal selling personal selling concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

Which of the following is a selling expense?

  1. Any tax/freight is paid on purchases

  2. General salaries paid to laborers

  3. Tax & freight paid on sale

  4. Interest on deposits
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Selling expenses are costs incurred to sell products. Tax and freight paid on sales are direct costs associated with the distribution and sale of goods.

Multiple choice elements of business advertising and brand promotion distinction between advertising and sales promotion meaning and importance of personal selling personal selling concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

What is Personal selling?

  1. A recent and powerful form of persuasion.

  2. Non personal stimulation of demand for a product or service.

  3. An oral, face-to-face presentation with one or more perspective purchasers for the purpose of making sales.

  4. Only paid form of non-personal presentation of goods or ideas by an identified sponsor.
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Personal selling is defined as an interpersonal, face-to-face communication process where a salesperson attempts to assist or persuade a prospective buyer to purchase a product.

Multiple choice elements of business advertising and brand promotion distinction between advertising and sales promotion meaning and importance of personal selling personal selling concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

_____________ provides direct and immediate feedback.

  1. Trade mark

  2. Packaging

  3. Personal Selling

  4. Advertising
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

The selling agent can get instant feedback from the prospective buyer. 

Direct selling helps reach the audience that we cannot reach in any other form. There are sometimes customers that cannot be reached by any other method.

Multiple choice elements of business advertising and brand promotion distinction between advertising and sales promotion meaning and importance of personal selling personal selling concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

Personal selling minimizes the wastage of time and efforts.

  1. True

  2. False
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Because personal selling allows for direct interaction and immediate feedback, the salesperson can tailor the message to the specific needs of the prospect, thereby reducing wasted time and effort compared to broad advertising.

Multiple choice elements of business advertising and brand promotion distinction between advertising and sales promotion meaning and importance of personal selling personal selling concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

________ involves oral presentation of message in the form of conversation.

  1. Sales promotion

  2. Personal selling

  3. Publicity

  4. Advertising
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Personal selling involves oral presentation of message in the form of conversation .

Personal selling involves direct contact between the customer and sales person . Here the sales person has a conversation with the customer through which he provides information and details of the product .