Tag: meaning, objectives, merits and demerits of advertising

Questions Related to meaning, objectives, merits and demerits of advertising

A ______ is a sign, symbol, term, design or a combination of them, used to identify the product. 

commercial applications advertising and brand promotion definition and merits of brand and branding branding and packaging marketing mix concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

  1. Name

  2. Brand

  3. Generic

  4. Logo

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Correct Option: B
Explanation:

A brand is the idea or image of a specific product or service that consumers connect with, by identifying the name, logo, slogan, or design of the company  which owns the idea or image.  This helps the consumer to differentiate the brand from those of competitors. Branding allows companies to build their reputations as well as expand beyond the original product and service and add to the revenue generated by the original brand.

Branding does not help the customers to identify the product.

commercial applications advertising and brand promotion definition and merits of brand and branding branding and packaging marketing mix concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

  1. True

  2. False

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Correct Option: B
Explanation:

Branding is when the idea or image of a brand is marketed so that it is recognizable by more and more people, and identified with certain service or product when there are many other companies offering the same service or product. Effective branding helps the consumer to identify and differentiate between the product of the brand and the competitors.

Which of the following is not an advantage of branding to marketer?

commercial applications advertising and brand promotion definition and merits of brand and branding branding and packaging marketing mix concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

  1. Ease of introduction of a new product

  2. Differential Pricing

  3. Helps in advertising

  4. Helps in indicating status symbol

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Correct Option: D
Explanation:

Branding is when the idea or image of a brand is marketed so that it is recognizable by more and more people, and identified with certain service or product when there are many other companies offering the same service or product. A brand with good brand image and reputation enables the marketer to charge premium prices for their products to consumer. It also helps in introducing new products under the same brand as consumers are already aware about the brand. 

It is easy to advertise the brand which is easily recognized by potential consumers. 

Branding does not enable differential pricing.

commercial applications advertising and brand promotion definition and merits of brand and branding branding and packaging marketing mix concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

  1. True

  2. False

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Correct Option: B
Explanation:

Branding is when the idea or image of a brand is marketed so that it is recognizable by more and more people, and identified with certain service or product when there are many other companies offering the same service or product. A brand with good brand image and reputation enables the marketer to charge premium prices for their products to consumer.

The process of identifying and differentiating an organisation's products, processes on services from another organisation by giving it a name, phrase or other mark is called __________.

commercial applications advertising and brand promotion definition and merits of brand and branding branding and packaging marketing mix concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

  1. Branding

  2. Benchmarking

  3. Quality management

  4. None of these

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Correct Option: A

Which of the following is a selling expense?

elements of business advertising and brand promotion distinction between advertising and sales promotion meaning and importance of personal selling personal selling concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

  1. Any tax/freight is paid on purchases

  2. General salaries paid to laborers

  3. Tax & freight paid on sale

  4. Interest on deposits

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Correct Option: C

What is Personal selling?

elements of business advertising and brand promotion distinction between advertising and sales promotion meaning and importance of personal selling personal selling concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

  1. A recent and powerful form of persuasion.

  2. Non personal stimulation of demand for a product or service.

  3. An oral, face-to-face presentation with one or more perspective purchasers for the purpose of making sales.

  4. Only paid form of non-personal presentation of goods or ideas by an identified sponsor.

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Correct Option: C

_____________ provides direct and immediate feedback.

elements of business advertising and brand promotion distinction between advertising and sales promotion meaning and importance of personal selling personal selling concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

  1. Trade mark

  2. Packaging

  3. Personal Selling

  4. Advertising

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Correct Option: C
Explanation:

The selling agent can get instant feedback from the prospective buyer. 

Direct selling helps reach the audience that we cannot reach in any other form. There are sometimes customers that cannot be reached by any other method.

Personal selling minimizes the wastage of time and efforts.

elements of business advertising and brand promotion distinction between advertising and sales promotion meaning and importance of personal selling personal selling concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

  1. True

  2. False

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Correct Option: A

________ involves oral presentation of message in the form of conversation.

elements of business advertising and brand promotion distinction between advertising and sales promotion meaning and importance of personal selling personal selling concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

  1. Sales promotion

  2. Personal selling

  3. Publicity

  4. Advertising

Show answer
Correct Option: B
Explanation:

Personal selling involves oral presentation of message in the form of conversation .

Personal selling involves direct contact between the customer and sales person . Here the sales person has a conversation with the customer through which he provides information and details of the product .