Tag: meaning, objectives, merits and demerits of advertising

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Multiple choice elements of business advertising concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

Advertising lacks ______________.

  1. Reaching to a large number of people

  2. Impersonal communication

  3. Direct Feedback

  4. Covering market in short time
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

It is very difficult to judge the effectiveness of an advertising message as there is no accurate feedback regarding its impact.

Multiple choice elements of business advertising concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

Lack of feedback cannot be counted as a demerit of advertisements.

  1. True

  2. False
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

False, lack of feedback cannot be counted as a demerit of advertisements .

Advertising means any paid form of a non-personal presentation of ideas , goods and services by an identified sponsor . Advertising is done to reach masses and helps in promoting a good or service at large . Since it is a non-personal form of selling , instant feedback is not possible but the reach of advertising helps in getting the instant attention of the buyer.

Multiple choice elements of business advertising concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

__________ is not a part of advertising.

  1. Paintings

  2. T.V advertising

  3. Banners

  4. None of the above
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

All the above given options are a part of advertising .

Advertising is any paid form of non-personal representation and promotion of goods , services or ideas by an identified sponsor . It includes T.V advertising, banners, paintings.

Multiple choice elements of business advertising concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

Advertising adds to the sales promotion.

  1. True

  2. False
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Sales promotion is a pull marketing technique. It is done by providing various offers and discounts to the customers. The company can also motivate dealers and distributors of the distribution channel by offering commission, gifts, etc. Advertising is the process informing and persuading consumers to buy the product offered by the company. 

Multiple choice elements of business advertising concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

Seeking customer's attention is one of the advantages of advertising.

  1. True

  2. False
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

True, seeking customer's attention is one of the advantages of advertising .

Advertising is a non-personal form of promotion of goods and services. Advertisements are attractive and made in such a way that it grasps the attention of the consumer instantly .Hence seeking customer's attention is one of the advantages of advertising .

Multiple choice elements of business advertising concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

Most of the money spent in measuring the effectiveness of advertising is spent on:

  1. Communication-response research

  2. Pre-testing the advertisements

  3. Post-testing the advertisements

  4. Sales-response research
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Most research budgets in advertising are allocated to pre-testing to ensure the message is effective before significant media spend is committed.

Multiple choice elements of business advertising concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

For promoting sales, advertising endeavors may be made as per which of the following?
I. Competitive parity
II. Objective and task
III. Tied sales
IV. All-one-can-Afford

  1. I and II only

  2. II, III and IV only

  3. I, II and IV only

  4. III and IV only
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Common methods for setting advertising budgets include competitive parity, objective and task, and all-you-can-afford. Tied sales is not a standard budgeting method.