Tag: meaning, objectives, merits and demerits of advertising

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Multiple choice elements of business advertising and brand promotion distinction between advertising and sales promotion meaning and importance of personal selling personal selling concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

Match the items in List-I with those in List-II:

List - I List - II
(a) Post purchase behaviour (i) AIDA
(b) Personal selling (ii) ACMEE
(c) Everitt M. Rogers (iii) Diffusion of Innovation
(d) Salesperson training (iv) Cognitive dissonance

Indicate the correct matching.

  1. $(a) - (i), (b) - (ii), (c) - (iii), (d) - (iv)$
  2. $(a) - (iv), (b) - (ii), (c) - (iii), (d) - (i)$
  3. $(a) - (iii), (b) - (ii), (c) - (i), (d) - (iv)$
  4. $(a) - (ii), (b) - (i), (c) - (iii), (d) - (ii)$
Reveal answer Fill a bubble to check yourself
D Correct answer
Multiple choice elements of business advertising concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

Advertising that stresses and persuades immediate buying of the product is known as ______.

  1. commercial advertising

  2. direct action advertising

  3. product advertising

  4. primary demand advertising
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Direct action advertising is specifically designed to elicit an immediate response or purchase from the consumer, as opposed to brand-building or primary demand advertising.

Multiple choice elements of business advertising concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

The psychological success of an advertisement depends on its ability to make the people _______.

  1. description and narration

  2. argumentation, selection and information

  3. look and like

  4. look, like, learn and buy
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

The psychological process of advertising is often described as the AIDA model (Attention, Interest, Desire, Action), which translates to looking, liking, learning, and buying.

Multiple choice elements of business advertising concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

Any paid form of non-personal presentation of goods or ideas by an identified sponsor is?

  1. Personal selling

  2. Advertising

  3. Sales promotion

  4. Publicity
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Advertising is defined as a paid, non-personal communication from an identified sponsor to promote ideas, goods, or services.

Multiple choice elements of business advertising concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

Objections against advertising.

  1. It is not productive

  2. It forces people to desire and buy things which, in fact, are not within their means

  3. It increases the cost of goods

  4. All the above
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Common criticisms of advertising include that it is unproductive, manipulative, and increases the cost of goods for the consumer.

Multiple choice elements of business advertising concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

The advertisement-"Usha: today's best selling fans", is an example of _______.

  1. attention value

  2. suggestive value

  3. sentimental value

  4. educational value
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Suggestive value in advertising uses social proof or popularity to influence consumer behavior by implying that 'everyone else is buying it'.

Multiple choice elements of business advertising concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

Advertising benefits to.

  1. Manufacturers

  2. Consumers

  3. Wholesalers and retailers

  4. All the above
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Advertising provides benefits to manufacturers (increased sales), consumers (information about products), and intermediaries like wholesalers and retailers (faster turnover).

Multiple choice elements of business advertising concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

Which is the example of memorizing value among the given options?

  1. Forhans- the paste created by dentist

  2. Relax- smoke a charminar

  3. Indian Co - Indian made

  4. Boost is the secret of my energy
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Memorizing value (or recall value) refers to the ability of an advertisement to be easily remembered, often through catchy slogans or jingles like 'Boost is the secret of my energy'.

Multiple choice elements of business advertising concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

When constructing the ad, it is important to consider how to best _________.

  1. attract attention to the advertisement

  2. get right candidate

  3. how will be the profit

  4. the candidate reach in profit
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Advertisement is an audio visual marketing tool. Advertisement's main objective is to persuade the consumers to buy the company's product. There are many advertisements that are played on the radio and on the television, if the marketer wants his advertisement to stand out from the clutter, the advertisement has to be attractive so that people pay attention to the message that has to be communicated.      

Multiple choice elements of business advertising concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

False and misleading claims and vulgarity in advertisements do not match with _________.

  1. aggressive advertising

  2. ethics in advertising

  3. mass level of advertising

  4. sales promotion
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation
Advertising is a part of promotional mix that uses audio or video or both form of marketing communication. The ethics in advertising underlines that truth and facts about the product has to be communicated to consumers.