Brand and Company Trivia

A distant relative of hers, called Day, was going to Balaclava on business, and they agreed to launch a firm called Seacole and Day, which would be a general store and hotel near the British camp in the Crimea. So, at the age of 50, with her large stock of medicines, Mary went to the battle zone as a sutler – a person who follows the army and sells provisions to the troops. The moment she arrived in Balaclava there were sick and wounded to attend to. She opened her British Hotel in the summer of 1855, near the besieged city of Sevastopol. Hence, Option A is correct. Seacole Enterprises is a Mary; and based company. Seacole Stay House in Luton, England. Seacole Hotels are located near Mary Seacole's bust. All these are constructed after her death, hence, incorrect. 

Avon, Oriflame, Tupperware, Amway are examples of network marketing as these firms mainly target their customers for the direct marketing purposes creating a network of customers who market these products.

Amway is a well-known multi-level marketing (network marketing) company. Ducati and Coca-Cola operate through traditional retail and distribution channels.

Amway company uses network marketing to sell its products .

Mail order business, also called direct mail marketing, method of merchandising in which the seller's offer is made through mass mailing of a circular or catalog or through an advertisement placed in a newspaper or magazine and in which the buyer places an order by mail.

The word "retailer" is originated from the french word 'Tailer' which meant to cut off or divided that gave the concept of selling in small units. 

Nestlé S.A. is a Swiss transnational food and drink company headquartered in Vevey, Vaud, Switzerland. It is the largest food company in the world, measured by revenues and other metrics, since 2014.

Walmart Inc. is an American multinational retail corporation that operates a chain of hypermarkets, discount department stores, and grocery stores. Headquartered in Bentonville, Arkansas, the company was founded by Sam Walton in 1962 and incorporated on October 31, 1969.

McDonald's is an American fast food company, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States.

In 1983, Eli Lilly an American company, first prepared two DNA sequences corresponding to A and B chains of human insulin and introduced them in plasmids of Escherichia coil to produce insulin and chains. Chains A and B were produced separately, extracted and combined by creating disulphide bonds to form human insulin (humulin).

ISI mark is a certification mark for industrial products in India. It is the most popular and recognized certification mark in India. This mark ensures that the product conforms to the Indian standards mentioned by Indian Standard Institute. LPG Cylinders, Electrical equipment, Packaged foods and drinking water, Thermometers, Packaged Grocery items, Kitchen appliances and equipment etc are some general products with ISI mark.

A multinational company is one which has its main office in the home country and has many branches or subsidiaries in two or more country. All the pairs mentioned of the MNC and their base countries are absolutely correct.

A MNC is an organisation which has its main headquarters in the home country but has its subsidiaries in two or more countries. E.g. McDonalds have its main headquarters in USA but have its branches in many countries of the world.

A multinational corporation is an organisation which has its main headquarter in home country and operates with its subsidiaries in two or more countries. Coca-Cola has its main branch in Georgia but has many subsidiaries spread all over the world.

Tiger Woods signed a massive endorsement deal with Nike early in his professional career, which became one of the most iconic partnerships in sports history. While he has used various equipment, Nike remained his primary apparel and footwear sponsor for decades.