Tag: concept of market and marketer

Questions Related to concept of market and marketer

A bear market means

  1. A market wherein share prices are falling consistently

  2. A market wherein share prices are rising consistently

  3. A market wherein share prices are stable

  4. None of the above


Correct Option: A

Which strategy consists of marketing existing products, often with only cosmetic changeĀ to customers in related market areas?

  1. Market Development

  2. Product Development

  3. Diversification

  4. Market Penetration


Correct Option: A

Which strategy Involves entry into fields where both products and markets are significantly different than those of a firm's initial base?

  1. Expansion

  2. Innovation

  3. Diversification

  4. Concentration


Correct Option: C

Which strategy tries to achieve growth through new products in existing markets?

  1. Market Development

  2. Growth Strategy

  3. Product Development

  4. Market Penetration


Correct Option: C

Which one is not a prerequisite of a perfect market?

  1. Existence of large number of buyers and sellers in the market

  2. Free flow of market information among the players

  3. Free entry and free exit

  4. Intervention of the Government


Correct Option: D

Which strategy consists of marketing existing products in new markets?

  1. Market Development

  2. Product Development

  3. Diversification

  4. Market Penetration


Correct Option: A

To organize the world's information and make it universally accessible and useful its mission of -

  1. Nike

  2. Facebook

  3. Google

  4. Sony


Correct Option: C

_________ is marketing of domestically produced goods in a foreign country and is a traditional and well established method of entering foreign market.

  1. Joint venture

  2. Exporting

  3. Licensing

  4. Importing


Correct Option: B

When a firm directs its resources to the profitable growth of a single product, in a single market with a single dominant technology, it follows ________________.

  1. market development

  2. product development

  3. diversification

  4. market penetration


Correct Option: D