Tag: concept of market and marketer

Questions Related to concept of market and marketer

Capital budgeting decisions are

commercial applications concept of market and marketer meaning, types, stages and role of marketing meaning and definition of marketer role of marketing

  1. Expected to bring in additional revenue

  2. Those which reduce costs

  3. Both (a) and (b)

  4. None of the above

Show answer
Correct Option: C

Marketing planning means.

commercial applications concept of market and marketer meaning, types, stages and role of marketing meaning and definition of marketer role of marketing

  1. Laying down certain policies to guide the selling operations of a business

  2. Fixing pricing policy

  3. Fixing producing policy

  4. Looking into the future

Show answer
Correct Option: A

A specific marketing strategy is required because of.

commercial applications concept of market and marketer meaning, types, stages and role of marketing meaning and definition of marketer role of marketing

  1. Differing nature of consumption

  2. Differing nature of competition

  3. Uncertain human elements

  4. All the above

Show answer
Correct Option: D

Which of the following is not an operational process of marketing planning?

commercial applications concept of market and marketer meaning, types, stages and role of marketing meaning and definition of marketer role of marketing

  1. Developing marketing action

  2. Coordinating marketing action

  3. Evaluating all marketing programmes

  4. Assessing areas of marketing opportunities

Show answer
Correct Option: D

Tactical Marketing planning is adopted for.

commercial applications concept of market and marketer meaning, types, stages and role of marketing meaning and definition of marketer role of marketing

  1. New product

  2. Existing product

  3. Perishable products

  4. Durable products

Show answer
Correct Option: B

The final stage in the marketing planning process is?

commercial applications concept of market and marketer meaning, types, stages and role of marketing meaning and definition of marketer role of marketing

  1. Defining assumptions

  2. Developing useful goals

  3. Formulating programme

  4. Self appraisal

Show answer
Correct Option: C

Which of the following is referred to as "Trigger that gets action?"

commercial applications concept of market and marketer meaning, types, stages and role of marketing meaning and definition of marketer role of marketing

  1. Formulating programme

  2. Self appraisal

  3. Defining assumptions

  4. Developing useful goals

Show answer
Correct Option: A

Strategic marketing planning provides.

commercial applications concept of market and marketer meaning, types, stages and role of marketing meaning and definition of marketer role of marketing

  1. Short-run direction

  2. Medium-run direction

  3. Long-run direction

  4. Very short-run direction

Show answer
Correct Option: C

Exchange concept of marketing deals with ________.

commercial applications concept of market and marketer meaning, types, stages and role of marketing meaning and definition of marketer role of marketing

  1. Exchange of products between sellers and buyers covering distribution and price aspects

  2. Mere appendage to production

  3. Achieving marketing success through product attributes

  4. Aggressively promote and push the products

Show answer
Correct Option: A
Explanation:

An exchange process is simply when an individual or an organisation decides to satisfy a need or want by offering goods or services in exchange of some monetary value. 

Which is / are the essential feature(s) of a call money market?

commercial applications concept of market and marketer meaning, types, stages and role of marketing meaning and definition of marketer role of marketing

  1. Maturity period of 1 - 14 days

  2. Market determined interest rates

  3. low liquidity

  4. High agency costs

  5. Both (A) and (B) above

Show answer
Correct Option: E
Explanation:

The call money market is most liquid of all short term money market segments and the maturity period for call loans vary from 1 to 14 days. In call money market any amount could be lent or borrowed at an interest rate which is acceptable to both borrower and lender, i.e. they are market-determined interest rates.