Tag: concept of market and marketer

Questions Related to concept of market and marketer

Under product segmentation, the products are classified into.
I. Prestige product
II. Maturity product
III. Status product
IV. Anxiety product
V. Functional product
Of these.

commercial applications concept of market and marketer meaning, types, stages and role of marketing meaning and definition of marketer role of marketing

  1. I and II are correct

  2. I, II and III are correct

  3. I, III and IV are correct

  4. All are correct

Show answer
Correct Option: D

Which method of segmentation is called a rational approach?

commercial applications concept of market and marketer meaning, types, stages and role of marketing meaning and definition of marketer role of marketing

  1. Benefit segmentation

  2. Product segmentation

  3. Marketing factor segmentation

  4. Life style segmentation

Show answer
Correct Option: B

Mass Product and economies of scale are possible in.

commercial applications concept of market and marketer meaning, types, stages and role of marketing meaning and definition of marketer role of marketing

  1. Undifferentiated marketing

  2. Differentiated marketing

  3. Concentrated marketing

  4. All the above

Show answer
Correct Option: A

Modigliani and Miller conclude that

commercial applications concept of market and marketer meaning, types, stages and role of marketing meaning and definition of marketer role of marketing

  1. The total market value of a firm and the cost of capital are independent of the capital structure

  2. The total market value of a firm and the cost of capital are dependent of the capital structure

  3. The cost capital only is dependent of the capital structure

  4. The cost of capital only is independent of the capital structure

Show answer
Correct Option: A

Capital structure describes

commercial applications concept of market and marketer meaning, types, stages and role of marketing meaning and definition of marketer role of marketing

  1. The mix of long term funding used to finance the assets of a business

  2. The mix of short term funding used to finance the assets of a business

  3. Both (a) and (b)

  4. None of the above

Show answer
Correct Option: A

The optimum capital structure is the point at which

commercial applications concept of market and marketer meaning, types, stages and role of marketing meaning and definition of marketer role of marketing

  1. The value of a firm is the highest

  2. The cost of capital is the lowest

  3. Both (a) and (b)

  4. None of the above

Show answer
Correct Option: C

The important external factors are.

commercial applications concept of market and marketer meaning, types, stages and role of marketing meaning and definition of marketer role of marketing

  1. Demand and competition

  2. Marketing channels and political factors

  3. Legal considerations

  4. All the above

Show answer
Correct Option: D

The price is fixed at a full number under the method of.

commercial applications concept of market and marketer meaning, types, stages and role of marketing meaning and definition of marketer role of marketing

  1. Odd pricing

  2. Psychological pricing

  3. Customary pricing

  4. Prestige pricing

Show answer
Correct Option: B

Marketing channel means.

commercial applications concept of market and marketer meaning, types, stages and role of marketing meaning and definition of marketer role of marketing

  1. Set of marketing intermediaries

  2. Set of various products

  3. Set of various domestic markets

  4. Process of distribution

Show answer
Correct Option: A

The route through which goods move from the place of production to the place of consumption is termed as.

commercial applications concept of market and marketer meaning, types, stages and role of marketing meaning and definition of marketer role of marketing

  1. Channel of distribution

  2. Channel of exchange

  3. Market planning

  4. Market environment

Show answer
Correct Option: A