Tag: concept of market and marketer

Quizzes (10) Questions (180)

Questions Related to concept of market and marketer

Multiple choice commercial applications concept of market and marketer meaning, types, stages and role of marketing meaning and definition of marketer role of marketing

Under product segmentation, the products are classified into.
I. Prestige product
II. Maturity product
III. Status product
IV. Anxiety product
V. Functional product
Of these.

  1. I and II are correct

  2. I, II and III are correct

  3. I, III and IV are correct

  4. All are correct
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Product segmentation can classify products based on their role in the consumer's life, including prestige, status, anxiety-reduction, and functional utility.

Multiple choice commercial applications concept of market and marketer meaning, types, stages and role of marketing meaning and definition of marketer role of marketing

Which method of segmentation is called a rational approach?

  1. Benefit segmentation

  2. Product segmentation

  3. Marketing factor segmentation

  4. Life style segmentation
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Product segmentation is often considered a rational approach because it focuses on the inherent characteristics and utility of the product itself rather than just consumer demographics.

Multiple choice commercial applications concept of market and marketer meaning, types, stages and role of marketing meaning and definition of marketer role of marketing

Mass Product and economies of scale are possible in.

  1. Undifferentiated marketing

  2. Differentiated marketing

  3. Concentrated marketing

  4. All the above
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Undifferentiated marketing (mass marketing) targets the whole market with one offer, allowing for mass production and distribution, which maximizes economies of scale.

Multiple choice commercial applications concept of market and marketer meaning, types, stages and role of marketing meaning and definition of marketer role of marketing

Modigliani and Miller conclude that

  1. The total market value of a firm and the cost of capital are independent of the capital structure

  2. The total market value of a firm and the cost of capital are dependent of the capital structure

  3. The cost capital only is dependent of the capital structure

  4. The cost of capital only is independent of the capital structure
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

The Modigliani-Miller theorem states that under certain market assumptions, the value of a firm is unaffected by how it is financed (its capital structure).

Multiple choice commercial applications concept of market and marketer meaning, types, stages and role of marketing meaning and definition of marketer role of marketing

Capital structure describes

  1. The mix of long term funding used to finance the assets of a business

  2. The mix of short term funding used to finance the assets of a business

  3. Both (a) and (b)

  4. None of the above
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Capital structure refers to the specific mix of debt and equity used to finance a company's assets and operations over the long term.

Multiple choice commercial applications concept of market and marketer meaning, types, stages and role of marketing meaning and definition of marketer role of marketing

The optimum capital structure is the point at which

  1. The value of a firm is the highest

  2. The cost of capital is the lowest

  3. Both (a) and (b)

  4. None of the above
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

The optimum capital structure is achieved when the weighted average cost of capital (WACC) is minimized, which simultaneously maximizes the firm's total value.

Multiple choice commercial applications concept of market and marketer meaning, types, stages and role of marketing meaning and definition of marketer role of marketing

The important external factors are.

  1. Demand and competition

  2. Marketing channels and political factors

  3. Legal considerations

  4. All the above
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

External factors affecting marketing include demand, competition, marketing channels, political, legal, and economic environments; therefore, all listed options are correct.

Multiple choice commercial applications concept of market and marketer meaning, types, stages and role of marketing meaning and definition of marketer role of marketing

The price is fixed at a full number under the method of.

  1. Odd pricing

  2. Psychological pricing

  3. Customary pricing

  4. Prestige pricing
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Psychological pricing involves setting prices at specific levels to influence consumer perception, such as using odd numbers (e.g., 9.99) to make a price seem lower. It focuses on the psychological impact rather than just cost-plus or market-based calculations.

Multiple choice commercial applications concept of market and marketer meaning, types, stages and role of marketing meaning and definition of marketer role of marketing

Marketing channel means.

  1. Set of marketing intermediaries

  2. Set of various products

  3. Set of various domestic markets

  4. Process of distribution
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

A marketing channel consists of the set of interdependent organizations, or intermediaries, that help make a product or service available for use or consumption by the consumer or business user.

Multiple choice commercial applications concept of market and marketer meaning, types, stages and role of marketing meaning and definition of marketer role of marketing

The route through which goods move from the place of production to the place of consumption is termed as.

  1. Channel of distribution

  2. Channel of exchange

  3. Market planning

  4. Market environment
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

A channel of distribution is the path or route through which goods and services travel from the producer to the final consumer.