Tag: concept of market and marketer

Questions Related to concept of market and marketer

The goals of international marketing are to_____________.

  1. create and retain customers in global markets.

  2. eliminate competition in international markets.

  3. expand business activities abroad.

  4. gain market share and increase profit


Correct Option: A

For any organization, operating in the global market environment in the 21st century requires various types of management competences. Which of the following is not one of the competences required?

  1. Analytic competence in assessing opportunities and selecting markets for entry.

  2. Strategic competence to ensure successful market entry and ongoing making management.

  3. Leadership competence to enforce regular downsizing and de-layering to maintain a high level of efficiency.

  4. Operational competence to manage and coordinate the global marketing effort.


Correct Option: C

Choose the correct answers from the following alternatives given
Which of the following result/results in an offer:

  1. A declaration of intention

  2. An invitation to offer

  3. An advertisement offering reward to anyone who finds the lost dog of the advertiser.

  4. An offer made in a joke


Correct Option: C

A market must have commodity, buyers and sellers. What else should a market have?

  1. area and bargaining

  2. bargaining and cut the rate competition

  3. communication and area

  4. communication and travel


Correct Option: C

One important condition for successful price discrimination about market structure is:

  1. there must be perfect competition in different market

  2. there must be imperfect competition in different market

  3. there must be oligopoly in all markets

  4. there must be perfect competition in at least three market


Correct Option: B

_________ shows the specifics of how the entrepreneur will market or attempt to sell his product or service.

  1. A marketing plan

  2. A financing plan

  3. A sales plan

  4. A production plan


Correct Option: A

Sometimes the term 'publicity' is used synonymously with

  1. Advertisement

  2. Press release

  3. Public notice

  4. None of above


Correct Option: A

charm and high energy relates to which of the following -

  1. Visionary

  2. Superstar

  3. Sustainer

  4. Idealist


Correct Option: B

Giving misleading advertisements is a

  1. Monopolistic trade practice

  2. Restrictive trade practice

  3. Unfair trade practice

  4. None of these


Correct Option: C