Tag: concept of market and marketer
Questions Related to concept of market and marketer
Commission houses are also referred to as.
The intermediaries between producer and consumer is termed as.
The word "Channels" is derived from.
Jobbers are usually found in.
Which of the following effects is associated with direct marketing?
Which conditions are not conductive to direct marketing?
Match the following.
| $1$. Selective distribution | a) The producer appoints a single dealer for a specified area or territory |
|---|---|
| $2$. Exclusive distribution | b) Two or more companies develop a joint marketing strategy to exploit new opportunities |
| $3$. Consignment selling | c) a manufacturer selects a limited number of wholesalers and retailers to deal with his product |
| $4$. Symbiotic marketing | d) A practice of placing goods in the hands of middlemen with the title and control remaining in the hands of the seller |
Selling to wholesalers is referred to as the.
Selling that is restricted to a single selected middleman within a specific sales area is known as.
The 'going' required rate of return in the market for a given amount of systematic risk is called