Tag: concept of market and marketer

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Questions Related to concept of market and marketer

Multiple choice commercial applications concept of market and marketer meaning, types, stages and role of marketing meaning and definition of marketer role of marketing

The intermediaries between producer and consumer is termed as.

  1. Market segment

  2. Marketing channel

  3. Market planning

  4. Marketing environment
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Intermediaries that facilitate the flow of goods between the producer and the consumer are collectively referred to as the marketing channel.

Multiple choice commercial applications concept of market and marketer meaning, types, stages and role of marketing meaning and definition of marketer role of marketing

Which of the following effects is associated with direct marketing?

  1. Reduction of inventory

  2. Reduction of distribution cost

  3. Faster movement of goods

  4. Simplification of servicing problems
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Direct marketing removes intermediaries, which often allows for faster communication and movement of goods directly from the producer to the customer.

Multiple choice commercial applications concept of market and marketer meaning, types, stages and role of marketing meaning and definition of marketer role of marketing

Which conditions are not conductive to direct marketing?

  1. Limited capital

  2. Limited production

  3. Diversified markets

  4. All the above
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Direct marketing is difficult when capital is limited (high marketing costs), production volume is low (lack of economies of scale), or markets are highly diversified (hard to reach directly).

Multiple choice commercial applications concept of market and marketer meaning, types, stages and role of marketing meaning and definition of marketer role of marketing

Match the following.

$1$. Selective distribution a) The producer appoints a single dealer for a specified area or territory
$2$. Exclusive distribution b) Two or more companies develop a joint marketing strategy to exploit new opportunities
$3$. Consignment selling c) a manufacturer selects a limited number of wholesalers and retailers to deal with his product
$4$. Symbiotic marketing d) A practice of placing goods in the hands of middlemen with the title and control remaining in the hands of the seller

  1. $1$-a, $2$-c, $3$-d, $4$-b

  2. $1$-b, $2$-c, $3$-a, $4$-d

  3. $1$-c, $2$-a, $3$-d, $4$-b

  4. $1$-c, $2$-a, $3$-b, $4$-d
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Selective distribution (c) involves a limited number of outlets; Exclusive distribution (a) involves a single dealer; Consignment selling (d) involves retaining title; Symbiotic marketing (b) involves joint strategies.

Multiple choice commercial applications concept of market and marketer meaning, types, stages and role of marketing meaning and definition of marketer role of marketing

Selling to wholesalers is referred to as the.

  1. Modern channel

  2. Marketing channel

  3. Market segment

  4. Traditional channel
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

The traditional channel of distribution typically involves a multi-level approach where producers sell to wholesalers, who then sell to retailers, and finally to consumers.

Multiple choice commercial applications concept of market and marketer meaning, types, stages and role of marketing meaning and definition of marketer role of marketing

Selling that is restricted to a single selected middleman within a specific sales area is known as.

  1. Integrated distribution

  2. Reciprocal distribution

  3. Exclusive distribution

  4. Selective distribution
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Exclusive distribution occurs when a manufacturer grants a single distributor or retailer the exclusive right to sell their products within a specific geographic area.

Multiple choice commercial applications concept of market and marketer meaning, types, stages and role of marketing meaning and definition of marketer role of marketing

The 'going' required rate of return in the market for a given amount of systematic risk is called

  1. The market portfolio

  2. Beta co-efficient

  3. Market price of the shares

  4. Security market line
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

The Security Market Line (SML) represents the expected return of an investment as a function of its systematic risk (beta) in the capital asset pricing model.