Multiple choice

Which of the following, defines the Simple retention markets in reference to buying dynamics?

  1. Once a customer always a customer eg. Nursing home

  2. Customers can be lost permanently eg. cable, telecom etc.

  3. Customers can leave and come back eg. airlines, retail etc.

  4. None of the above

Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

The definition in option (b) defines simple retention markets.