Multiple choice

It is ______ to attract new customers than to retain existing ones for a company.

  1. more expensive<o:p></o:p>

  2. less expensive<o:p></o:p>

  3. inexpensive<o:p></o:p>

  4. none of these<o:p></o:p>
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

It is more expensive to attract new customers for an organization than to retain the existing customers i.e., more resources are spent for attracting  new customers. Therefore, retaining old customers is as important as attracting new customers.

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