Multiple choice

Overall market share is described with four components.Which of the following does the statement percentage of the customers who buy from the company” correspond to?

  1. Customer penetration

  2. Customer loyalty

  3. Customer selectivity

  4. Price selectivity

Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

As a component of the overall market share, customer penetration refers to the percentage of the customers who buy from the company, therefore, it is the right answer.