Multiple choice

Relationship marketing relates to

  1. one-time purchase

  2. two-time purchase

  3. repeat purchase

  4. continuous purchase
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Relationship marketing focuses on customer loyalty and long-term customer engagement. The goal of relationship marketing is to create strong, even emotional, customer connections to a brand that can lead to repurchase by existing customers, free word-of-mouth promotion and information from customers that can generate leads.

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