Marketing & Sales

traditional and modern marketing

Covers internal marketing, telemarketing, network marketing, relationship marketing, online marketing, sales management, and strategic marketing planning concepts

role of a marketer

large scale retail trade

Understanding the marketing mix (4Ps), product policy, and marketing strategy fundamentals

Tests knowledge of marketing mix elements (Four Ps), product policies, product mix strategies, and definitions by marketing theorists including Kotler, Stanton, and McCarthy.

middlemen 1 - wholesaler

advertising and brand promotion

meaning, nature and importance of services

Comprehensive quiz covering electronic commerce and mobile commerce fundamentals including online transactions, payment methods, mobile shopping, and digital business applications.

pricing strategies

meaning, types, stages and role of marketing

Comprehensive quiz covering all aspects of exports and imports including procedures, documentation, payment methods, government institutions, trade schemes, and financing in the context of international trade

import and export procedure

branding and packaging