Advertising and brand promotion - class-XII

A brand name is often considered the child of advertisement because advertising is the primary tool used to build, promote, and establish the identity of a brand in the consumer's mind.

HUL owns Sunsilk (a-iv), ITC owns Vivel (b-iii), Nestle owns Cerelac (c-i), and Cadbury owns Eclairs (d-ii). This matches option A.

When the company's trade name is used, multi product branding is also known as corporate branding, family branding or umbrella branding. Examples of companies that use corporate branding are Microsoft, Samsung, Apple, and Sony as the company brand name is identical to their trade name.

Branding is when the idea or image of a brand is marketed so that it is recognizable by more and more people, and identified with certain service or product when there are many other companies offering the same service or product.Branding allows companies to build their reputations as well as expand beyond the original product and service, and add to the revenue generated by the original brand. 

A brand's strength is typically measured by its market dominance, consumer recognition, and loyalty, which allow it to command a premium and influence market trends.

Branding is when the idea or image of a brand is marketed so that it is recognizable by more and more people, and identified with certain service or product when there are many other companies offering the same service or product.Branding allows companies to build their reputations as well as expand beyond the original product and service, and add to the revenue generated by the original brand. 

The part of a brand which can be recognized but not utter able is called brand mark .

A generic brand is a type of consumer product that lacks a widely recognized name or logo because it is typically isn't advertised. Generic brands are usually less expensive than brand-named products. The marketer has to decide whether to develop a brand for the specific product over give it a generic brand without spending on the advertisement and promotions 

A brand is the idea or image of a specific product or service that consumers connect with, by identifying the name, logo, slogan, or design of the company  who owns the idea or image.  This helps the consumer to differentiate the brand from those of competitors. Branding allows companies to build their reputations as well as expand beyond the original product and service and add to the revenue generated by the original brand.

While a product is a physical item manufactured in a factory, a brand is the psychological and emotional value that the customer perceives and chooses to buy.

A brand is the idea or image of a specific product or service that consumers connect with, by identifying the name, logo, slogan, or design of the company  which owns the idea or image.  This helps the consumer to differentiate the brand from those of competitors. Branding allows companies to build their reputations as well as expand beyond the original product and service and add to the revenue generated by the original brand.

Branding is when the idea or image of a brand is marketed so that it is recognizable by more and more people, and identified with certain service or product when there are many other companies offering the same service or product. Effective branding helps the consumer to identify and differentiate between the product of the brand and the competitors.

Branding is when the idea or image of a brand is marketed so that it is recognizable by more and more people, and identified with certain service or product when there are many other companies offering the same service or product. A brand with good brand image and reputation enables the marketer to charge premium prices for their products to consumer. It also helps in introducing new products under the same brand as consumers are already aware about the brand. 

Branding is when the idea or image of a brand is marketed so that it is recognizable by more and more people, and identified with certain service or product when there are many other companies offering the same service or product. A brand with good brand image and reputation enables the marketer to charge premium prices for their products to consumer.

Branding is the strategic process of creating a distinct identity for a product or service through names, symbols, or designs to differentiate it from competitors.

Selling expenses are costs incurred to sell products. Tax and freight paid on sales are direct costs associated with the distribution and sale of goods.

Personal selling is defined as an interpersonal, face-to-face communication process where a salesperson attempts to assist or persuade a prospective buyer to purchase a product.

The selling agent can get instant feedback from the prospective buyer. 

Because personal selling allows for direct interaction and immediate feedback, the salesperson can tailor the message to the specific needs of the prospect, thereby reducing wasted time and effort compared to broad advertising.

Personal selling involves oral presentation of message in the form of conversation .

Customer gets latest marketing information through personal selling . In personal selling the sales person directly contacts the buyer or the customer .

False , direct feedback is one of the merits of personal selling .

Personal selling is generally considered more expensive per contact than advertising because it requires the time and salary of a salesperson to reach only one or a few customers at a time.

An unconscionable transaction involves taking unfair advantage of a party. Not taking advantage of those in desperate straits is an ethical practice, not an unconscionable one.

Social media marketing is generally considered a form of digital or mass communication rather than personal selling, as it lacks the direct, face-to-face, interpersonal nature of traditional personal selling.

Personal selling is time-consuming because it requires individual attention, building relationships, and conducting presentations for each potential customer.

Minimum wastage, direct feedback, and flexibility are all recognized merits of personal selling. Therefore, none of the options listed are 'not' a merit.

True, personal selling gives a personal touch to the selling process as the salesperson is in the direct contact with the customer where he can understand the need, taste and the preference of the customer and sell products accordingly.

The core of personal selling is the direct, interpersonal interaction between the salesperson and the prospect, which is most effectively achieved through face-to-face conversation.

True .selling is a narrow concept as compared to marketing . As selling is part of marketing which is a wider concept . 

Common criticisms of advertising include that it is unproductive, manipulative, and increases the cost of goods for the consumer.

Suggestive value in advertising uses social proof or popularity to influence consumer behavior by implying that 'everyone else is buying it'.

Advertising provides benefits to manufacturers (increased sales), consumers (information about products), and intermediaries like wholesalers and retailers (faster turnover).

Memorizing value (or recall value) refers to the ability of an advertisement to be easily remembered, often through catchy slogans or jingles like 'Boost is the secret of my energy'.

Advertisement is an audio visual marketing tool. Advertisement's main objective is to persuade the consumers to buy the company's product. There are many advertisements that are played on the radio and on the television, if the marketer wants his advertisement to stand out from the clutter, the advertisement has to be attractive so that people pay attention to the message that has to be communicated.      

It is very difficult to judge the effectiveness of an advertising message as there is no accurate feedback regarding its impact.

False, lack of feedback cannot be counted as a demerit of advertisements .

All the above given options are a part of advertising .

Sales promotion is a pull marketing technique. It is done by providing various offers and discounts to the customers. The company can also motivate dealers and distributors of the distribution channel by offering commission, gifts, etc. Advertising is the process informing and persuading consumers to buy the product offered by the company. 

True, seeking customer's attention is one of the advantages of advertising .

Most research budgets in advertising are allocated to pre-testing to ensure the message is effective before significant media spend is committed.

Common methods for setting advertising budgets include competitive parity, objective and task, and all-you-can-afford. Tied sales is not a standard budgeting method.