Tag: marketing

Quizzes (41) Questions (110)

Questions Related to marketing

Multiple choice organisation of commerce and management marketing mix branding and packaging marketing marketing management

Labels are not useful for providing detailed information of the product.

  1. True

  2. False
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Labeling is used to display information about a product and its container, packaging or the product itself.  It is used to provide the statutory warnings and facts about the product. The type and extent of information that must be imparted by a label is governed by the relevant safety and shipping laws.

Multiple choice organisation of commerce and management marketing mix branding and packaging marketing marketing management

You are preparing a one page handout for a business presentation that will include a small photo of a new prototype you hope to design. So that the photo gets maximum emphasis on a page otherwise filled with text, placed in it

  1. In the top left quadrant of the page

  2. In the bottom left quadrant of the page

  3. In the center of the page

  4. On the back of the page
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

In Western cultures, readers typically scan pages from top-left to bottom-right. Placing an image in the top-left quadrant ensures it is seen first, providing maximum emphasis.

Multiple choice commercial studies marketing and sales difference between products and services product marketing

The Cobb-Douglass Production Function is often used as ____________.

  1. Q = A K a L b

  2. Q = A K a L 1 - b

  3. log Q = a log k = log c

  4. Q = A b a - L a
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

The standard Cobb-Douglas production function is expressed as Q = A * K^a * L^b, where Q is total production, A is total factor productivity, K is capital, L is labor, and a and b are output elasticities of capital and labor respectively.

Multiple choice commercial studies marketing and sales difference between products and services product marketing

__________ can reduce the quantity of defects product.

  1. Profit

  2. Cost or production

  3. Cost of sales

  4. Quality of product
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Quality management processes and standards are directly responsible for identifying and reducing defects in products. Profit, cost of production, and cost of sales are financial metrics that result from operations rather than being the direct mechanism for reducing physical defects.

Multiple choice commercial studies marketing and sales difference between products and services product marketing

Which of the following is NOT normally a sign of poor morale amongst a workforce?

  1. High levels of absenteeism.

  2. High levels of turnover.

  3. Increased levels of personal productivity.

  4. A poor external image and difficulties attracting good recruits.
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Poor morale typically leads to lower productivity, not higher. High absenteeism, high turnover, and a poor public image are all classic symptoms of a disengaged or unhappy workforce.

Multiple choice commercial studies marketing and sales difference between products and services product marketing

An advantage of recruitment from outside the company is ____________.

  1. that it is cheaper than internal recruitment

  2. that there is no need to advertise the vacancy

  3. that it brings in new experience and skills to the firm

  4. that it avoids Jealousy within the firm
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

External recruitment allows a company to bring in fresh perspectives, new skills, and experiences that may not be available within the current workforce. Internal recruitment is generally cheaper and faster, but it does not introduce new external talent.

Multiple choice commercial studies marketing and sales difference between products and services product marketing

To bring inspiration and innovation to every athlete in the world is mission of -

  1. Nike

  2. Facebook

  3. Google

  4. Sony
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

The mission statement 'To bring inspiration and innovation to every athlete in the world' is the official mission statement of Nike. The other companies listed have different mission statements focused on information, social connectivity, or electronics.

Multiple choice commercial studies marketing and sales difference between products and services product marketing

Unique value auction is mainly applies to?

  1. New products

  2. Second hand products

  3. Engineering products

  4. None of the above
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Unique value auctions (often associated with specific pricing models for used goods) are primarily applied to second-hand products where the value is subjective and varies from item to item. New products usually have fixed retail prices.

Multiple choice commercial studies marketing and sales difference between products and services product marketing

In case of_________ layout, production is carried on in special purpose machine.

  1. functional

  2. product

  3. stationary

  4. combined
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

In a product layout (also known as line layout), machines are arranged in the sequence of operations required to manufacture the product. This often involves specialized, single-purpose machines dedicated to a specific step in the production line.