Tag: marketing

Quizzes (41) Questions (110)

Questions Related to marketing

Multiple choice commercial studies marketing and sales difference between products and services product marketing

The important aspects analysed under product policy is/are.

  1. Consideration of the product mix

  2. New product development decisions

  3. Product policy of the competitors

  4. All the above
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Product policy involves a holistic view of the product portfolio, including product mix, new product development, and competitive analysis. All these aspects are integral to effective product policy.

Multiple choice commercial studies marketing and sales difference between products and services product marketing

Match the following.

$1$. Breadth a) Number of variety of products
$2$. Depth b) Assortment of sizes, colours and models
$3$. Consistency c) The close relationship of various products
d) Homogeneous products
  1. $1$-a, $2$-b, $3$-c
  2. $1$-d, $2$-b, $3$-c
  3. $1$-c, $2$-a, $3$-b
  4. $1$-d, $2$-c, $3$-b
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Breadth refers to the number of product lines (a). Depth refers to the variations within a line (b). Consistency refers to how closely related the lines are (c). The mapping 1-a, 2-b, 3-c is correct.

Multiple choice commercial studies marketing and sales difference between products and services product marketing

Product planning is the.

  1. Development of new products

  2. Altering of existing products

  3. Elimination of existing products

  4. All the above
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Product planning is a comprehensive process that includes the development of new products, the modification of existing ones, and the strategic decision to eliminate underperforming products.

Multiple choice commercial studies marketing and sales difference between products and services product marketing

If all the products sold are closely related in their usage or production etc. the mix can be called as _______.

  1. Consistent

  2. Depth

  3. Breadth

  4. None of the above
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Consistency in a product mix refers to how closely related the various product lines are in terms of end use, production requirements, distribution channels, or other ways. This ensures the company maintains a focused brand identity.

Multiple choice commercial studies marketing and sales difference between products and services product marketing

The process of withdrawal is technically known as___________.

  1. Product modification

  2. Product elimination

  3. Product line expansion

  4. Product line modification
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Product elimination is the formal process of removing a product from the company's product mix, often due to poor performance or strategic shifts. It is the final stage in the product life cycle management.

Multiple choice commercial studies marketing and sales difference between products and services product marketing

Fixing a standard for product is a.

  1. Managerial function

  2. Social function

  3. Technical function

  4. Economic function
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Setting product standards involves defining technical specifications, quality benchmarks, and performance metrics. This is a technical function because it relies on engineering and production requirements.

Multiple choice commercial studies marketing and sales difference between products and services product marketing

When a manufacturer of high quality product starts selling a low quality of product, is termed as.

  1. Trading up

  2. Trading down

  3. Mark up

  4. Quality variation
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Trading down occurs when a company introduces a lower-priced, lower-quality version of its product to attract a broader market segment. Conversely, trading up involves adding higher-end products to a line.