Tag: marketing

Quizzes (41) Questions (110)

Questions Related to marketing

Multiple choice commercial studies marketing and sales difference between products and services product marketing

All activities which are undertaken to promote the side of products.

  1. Promotional blend

  2. Marketing mix

  3. Product mix

  4. Market segment
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Promotional blend (or promotion mix) refers to the combination of tools like advertising, sales promotion, and public relations used to communicate with and persuade the target market.

Multiple choice commercial studies marketing and sales difference between products and services product marketing

A pull blend emphasises.

  1. Personal selling

  2. Mass impersonal selling efforts

  3. Exhibition and other non-recurrent selling efforts

  4. None of the above
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

A pull strategy focuses on mass media advertising and consumer-oriented promotions to build demand, effectively 'pulling' the product through the distribution channel by creating consumer interest.

Multiple choice commercial studies marketing and sales difference between products and services product marketing

Items, considered part of the augmented product, do not include________. 

  1. Guarantee

  2. Warranty

  3. Complementary products

  4. Channels of distribution
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

The augmented product includes non-physical benefits like warranties, installation, and after-sales service. Channels of distribution are part of the 'place' element of the marketing mix, not the augmented product itself.

Multiple choice commercial studies marketing and sales difference between products and services product marketing

If the conversion period is arrived at as 10, it means ____________________.

  1. It takes 10 days to convert the raw materials to finished goods

  2. 10 days cost of production is held on an average as WIP

  3. Raw materials which can be consumed in 10 days are held in WIP.

  4. Both (A) and (B) above

  5. Both (A) and (C) above
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Conversion period or work-in-progress (WIP) period indicates the time taken for converting the raw materials to finished goods, it also indicates the number of days the cost of production is held on an average as WIP.

Multiple choice commercial studies marketing and sales difference between products and services product marketing

________ products are the products in the purchase of which, consumers devote considerable time.

  1. Consumer

  2. Sales

  3. Shopping

  4. Industrial
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Shopping products are a higher end products occasionally bought by consumers that are usually compared for their appropriateness, quality, cost and features before making a purchase decision. Consumers tend to take more time when purchasing a shopping good produced by a business, and they might even travel to buy such products.

Multiple choice commercial studies marketing and sales difference between products and services product marketing

_______ are the products which are purchased frequently.

  1. Consumer

  2. Industrial

  3. Convenience

  4. Services
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Convenience goods are a sub category of consumer goods. Convenience goods are the inexpensive frequent purchases, there s little efforts needed to purchase them. it includes food, toiletries and confectionery goods. Such goods are widely available. 

Multiple choice commercial studies marketing and sales difference between products and services product marketing

On the basis of durability, consumer goods are classified in four categories.

  1. True

  2. False
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

A product is an item offered for sale. It can be an item or a service, virtual or cyber form. Consumer products are the merchandise or other items of common and daily use ordinarily bought by individuals or house holds  for private consumption. Consumer goods are classified in three categories i.e convenience goods, shopping goods, specialty goods  on the basis of buying behaviour of the consumer towards these goods.

Multiple choice commercial studies marketing and sales difference between products and services product marketing

_______ products are the products which are used as an input to produce other products.

  1. Shopping

  2. Convenience

  3. Consumer

  4. Industrial
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

An industrial product is a good used by a company for business consumption. it is distinct from a consumable goods, which is purchased by individuals for personal and family consumption. It is a product sold by one company to another company to carry out production function.It is a B2B product.

Multiple choice commercial studies marketing and sales difference between products and services product marketing

______ products are the products which have certain special features because of which people make special efforts while purchasing such products.

  1. Special

  2. Shopping

  3. Expensive

  4. Consumer
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Special goods are a classification of consumer goods. Special goods are purchased with a predetermined pattern in mind. Special goods can be refereed to as an item that is extraordinary or unique enough to motivate people to make an extra effort to purchase it  The buyers are willing to spend a lot of money and time to purchase it in comparison to the shopping goods.