Tag: marketing

Quizzes (41) Questions (110)

Questions Related to marketing

Multiple choice commercial studies marketing and sales difference between products and services product marketing

Philosophy of marketing

    1. Product oriented marketing
    2. Production oriented marketing
    3. Sale oriented marketing
    4. Customer oriented marketing
    5. Social marketing
    6. Green marketing

    1. i, ii, iii and iv

    2. ii, iii, iv and v

    3. iii, iv, v and vi

    4. All of the above
    Reveal answer Fill a bubble to check yourself
    D Correct answer
    Explanation

    The evolution of marketing philosophy has progressed through all these stages: product-oriented, production-oriented, sales-oriented, customer-oriented, social marketing, and green marketing. All of these are recognized stages or philosophies in marketing history.

    Multiple choice commercial studies marketing and sales difference between products and services product marketing

    The cost per unit of a product manufactured in a factory amounts to Rs 160 (75% variable) when the production is 10, 000 units. When production increases by 25%, the cost of production will be Rs per unit.

    1. Rs 145

    2. Rs 150

    3. Rs 152

    4. Rs 140
    Reveal answer Fill a bubble to check yourself
    C Correct answer
    Explanation

    Initial cost per unit = 160. Variable cost = 75% of 160 = 120. Fixed cost per unit = 160 - 120 = 40. Total fixed cost = 40 * 10,000 = 400,000. New production = 12,500 units. New fixed cost per unit = 400,000 / 12,500 = 32. New total cost per unit = 120 + 32 = 152.

    Multiple choice commercial studies marketing and sales difference between products and services product marketing

    "What is the company's breakeven point: Selling price-Rs 6 per unit Variable production cost-Rs 1.20 per unit Variable selling cost-Rs 0.40 per unit Fixed production cost-Rs 4 per unit Fixed selling cost-Rs 0.80 per unit Budgeted production and ________________.

    1. 8, 000 units

    2. 8, 333 units

    3. 10, 000 units

    4. 10, 909 units
    Reveal answer Fill a bubble to check yourself
    D Correct answer
    Explanation

    Contribution per unit = Selling Price - Variable Costs = 6 - (1.20 + 0.40) = 4.40. Total Fixed Costs = 4 + 0.80 = 4.80. Breakeven point = Total Fixed Costs / Contribution per unit = 4.80 / 0.44 (Wait, the math: 4.80 / 0.44 = 10.909). The calculation 4.80 / 0.44 results in 10.909 units.

    Multiple choice commercial studies marketing and sales difference between products and services product marketing

    Which of the following is an active factor of production?

    1. Land

    2. Labour

    3. Capital

    4. Organisation
    Reveal answer Fill a bubble to check yourself
    B Correct answer
    Explanation

    The factors of production include land, labour, capital and entrepreneurship.

    Other factors like land, capital are passive and but labor is an active factor. 
    Land and labour are two essential factors of production. Since the real work of production is done by labour it is considered as the active factor of production.

    Multiple choice commercial studies marketing and sales difference between products and services product marketing

    A person who is arrested and  detained shall be produced before the nearest magistrate within a period of _____ of arrest.

    1. 12 hours

    2. 24 hours

    3. 35 hours

    4. 48 hours
    Reveal answer Fill a bubble to check yourself
    B Correct answer
    Explanation

    Under the Code of Criminal Procedure (CrPC) in India, any person arrested must be produced before the nearest magistrate within 24 hours of their arrest, excluding the time necessary for the journey from the place of arrest to the magistrate's court.

    Multiple choice commercial studies marketing and sales difference between products and services product marketing
    Type of products Examples
    $1$. Prestige products a) Cigarettes, blades
    $2$. Maturity products b) Automobiles, clothing
    $3$. Anxiety products c) Medicines, soaps
    $4$. Functional products d) Fruits, vegetables
    1. $1$-a, $2$-c, $3$-d, $4$-b
    2. $1$-b, $2$-a, $3$-c, $4$-d
    3. $1$-b, $2$-a, $3$-d, $4$-c
    4. $1$-a, $2$-b, $3$-a, $4$-d
    Reveal answer Fill a bubble to check yourself
    B Correct answer
    Explanation

    Prestige products (e.g., automobiles) are status symbols. Maturity products (e.g., cigarettes) are established. Anxiety products (e.g., medicines) are bought to prevent harm. Functional products (e.g., fruits) are basic needs. The mapping 1-b, 2-a, 3-c, 4-d matches these categories correctly.

    Multiple choice commercial studies marketing and sales difference between products and services product marketing

    Match the following.

    $1$. Tangible product a) the physical entity together with the services it could render to the users
    $2$. Extended product b) the physical entity of the product
    $3$. Geseric product c) the essential or basic benefit a buyer expects to get from the product
    1. $1$-a, $2$-b, $3$-c
    2. $1$-b, $2$-a, $3$-c
    3. $1$-b, $2$-c, $3$-a
    4. $1$-c, $2$-a, $3$-b
    Reveal answer Fill a bubble to check yourself
    B Correct answer
    Explanation

    Tangible product refers to the physical entity (b). Extended product refers to the physical entity plus services (a). Generic product refers to the basic benefit (c). Mapping 1-b, 2-a, 3-c is correct.