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Multiple choice elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

Which of the following is an element of a good advertisement copy

  1. The audience must be exposed to the communication.

  2. The audience must remember or retain the message

  3. The audience must act on the advertisement

  4. All of the above
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

A good advertisement copy must capture attention, be memorable, and ultimately drive the consumer to take the desired action.

Multiple choice elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

In order to have a fair chance of selection, a press release should have the following:

  1. New value

  2. Factual

  3. Suitable

  4. All of above
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

A successful press release requires newsworthiness, factual accuracy, and suitability for the target audience. Since all these elements are essential for a fair chance of selection, the final option is the correct choice.

Multiple choice elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

________ activities are designed to supplement the personal selling and advertising efforts

  1. Attention Value

  2. Sales promotion

  3. New Product Launch

  4. All of the above
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Sales promotion activities are specifically designed to provide short-term incentives to encourage the purchase or sale of a product, thereby supplementing personal selling and advertising efforts.

Multiple choice elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

Identify the merit(s) of sales promotion.

  1. Attention Value

  2. Useful in New Product Launch

  3. Synergy in Total Promotional Efforts

  4. All of the above
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Sales promotion techniques are designed to provide immediate incentives to boost sales. They offer attention value, are highly effective for introducing new products, and create synergy by complementing advertising and personal selling efforts.

Multiple choice elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

Sales promotion includes _______.

  1. personal selling

  2. advertising

  3. supplementary selling activities

  4. All the above
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Sales promotion is a broad category that includes various short-term incentives to encourage purchase. It is distinct from personal selling and advertising, acting instead as a supplementary activity to support them.

Multiple choice organisation of commerce and management marketing mix promotion and promotional techniques pricing promotion meaning and objectives of pricing pricing strategies

______ is not true for Press Release

  1. It should be brief

  2. It should be hand written

  3. It should be interesting

  4. It should be factual
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

A press release should be professional, factual, and concise. It is typically distributed electronically or via formal channels, so being handwritten is not standard or appropriate for professional communication.

Multiple choice organisation of commerce and management marketing mix promotion and promotional techniques pricing promotion meaning and objectives of pricing pricing strategies

Where a firm allows another firm in a foreign market to use its technical know-how and trade mark, it is known as

  1. Franchising

  2. Network marketing

  3. Indirect marketing

  4. All of above
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Franchising involves a business model where a franchisor grants a franchisee the right to use its trademark, business systems, and technical know-how in exchange for fees or royalties.

Multiple choice organisation of commerce and management marketing mix promotion and promotional techniques pricing promotion meaning and objectives of pricing pricing strategies

Properly planned advertising is known as____________.

  1. Empirical method

  2. Scientific advertising

  3. Advertisement copy

  4. Advertising budget
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Scientific advertising refers to the application of research, data, and systematic planning to create advertising campaigns that are effective and measurable.

Multiple choice organisation of commerce and management marketing mix promotion and promotional techniques pricing promotion meaning and objectives of pricing pricing strategies

The most popular method of publicity is?

  1. Press publicity

  2. Direct mail

  3. Out-door publicity

  4. Speciality advertising
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Press publicity, which includes news releases and media coverage, is widely considered the most popular and effective form of publicity due to its reach and perceived credibility.