Questions Related to pricing

Multiple choice commercial applications marketing mix - 4 p's meaning and objectives of pricing pricing strategies pricing

Price discrimination is defined as ___________.

  1. The practice of charging different prices to different consumers for the goods or services by slightly altering the packaging or features for the different groups

  2. Disregarding the profit motive by favoring one group of buyers over another by charging that group a lower price

  3. The practice of charging different prices to different consumers for the same goods or services

  4. The practice of selling a goods or services for the same to different groups of consumers group but slightly altering, quantity or features of the goods or services for each group

Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Price discrimination refers to the charging of different price by the monopolist for the same product.  The differences maybe on the basis of brand wrapper etc. This policy of the monopolist is called price discrimination.

"Price discrimination refers strictly to the practice by a seller of charging different prices from different buyers for the same good" -J.S. Bian

Multiple choice commercial applications marketing mix - 4 p's meaning and objectives of pricing pricing strategies pricing

Defraction is a situation where:

  1. prices are falling

  2. value of money is rising

  3. output is falling

  4. all of the above

Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Deflation is a general decline in prices for goods and services. It typically correlates with a rise in the purchasing power of money and often occurs during economic contractions where output falls.

Multiple choice commercial applications marketing mix - 4 p's meaning and objectives of pricing pricing strategies pricing

What is that market called when the good sells at the same price in all parts of the market?

  1. best market

  2. perfect market

  3. profit maximizing market

  4. rational maximizing

Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

A perfect market is characterized by many buyers and sellers, homogeneous products, and perfect information, which leads to a single, uniform price across the market.

Multiple choice commercial applications marketing mix - 4 p's meaning and objectives of pricing pricing strategies pricing

In India, which pricing practice is not permissible?

  1. Penetrating pricing

  2. Skimming pricing

  3. Predatory pricing

  4. None of the above

Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

In India, predatory pricing practice is not permissible.

Predatory pricing is the pricing of goods and services at such a low level that other firms cannot compete and are forced to leave the market.