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Multiple choice elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

One of the most powerful element in the promotion mix is:

  1. Salesmanship

  2. Point-of purchase display

  3. Advertising

  4. Price discount
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Advertising is considered one of the most powerful elements of the promotion mix due to its ability to reach a vast audience and build brand awareness.

Multiple choice elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

Sales promotion activities attract attention of the people because of the use of _______.

  1. advertising

  2. publicity

  3. incentives

  4. credits
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Sales promotion activities rely on incentives, such as discounts, coupons, or free gifts, to capture consumer attention and encourage immediate purchase.

Multiple choice elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

An _____ means that only the company employees that are set up on the server can access the company pages.

  1. Internet

  2. Intranet

  3. Extranet

  4. Webnet
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

An Intranet is a private network accessible only to an organization's staff, whereas an Extranet allows limited access to external partners.

Multiple choice elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

Identify whether the statement is true or false.
Email etiquettes must be strictly adhered to in order to keep your communication authentic and graceful.

  1. False

  2. True

  3. Partly true

  4. None of above
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Adhering to email etiquette is essential for maintaining professional standards and ensuring clear, respectful communication.

Multiple choice elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

Press releases are usually sent to the :
(I) Newspapers
(II) Government
(III) Electronic media
(IV) Leading new agencies
(V) Local authorities
Select the correct answer from the options given below.

  1. (III), (II) and (IV) only

  2. (I), (II), (III) and (IV) only

  3. (I), (II) and (V) only

  4. (I), (II) and (IV) only
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Press releases are typically distributed to newspapers, electronic media, and news agencies to ensure broad coverage of corporate news.

Multiple choice elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

Which of the following is/are the limitation(s) of sales promotion?

  1. Sales promotion tools can be very effective at the time of introduction of a new product.

  2. If a firm frequently rely on sales promotion, it may give the impression that it is unable to manage its sales.

  3. Sales promotion activities are designed to supplement the personal selling.

  4. Use of sales promotion tools may affect the image of a product.
Reveal answer Fill a bubble to check yourself
B,D Correct answer