Social Science
Cognitive Biases and Decision Making
1,880 Questions
Explore a curated set of questions on cognitive biases, decision making, and behavioral economics. These concepts evaluate how social norms, emotions, and heuristics influence human judgment and group behavior. Master these topics to build a strong foundation for psychology and social science exams.
Behavioral economicsSocial group influencesEmotional decision makingConfirmation bias
Cognitive Biases and Decision Making Questions
Which persuasion technique involves offering a small favor or gift to create a sense of obligation and increase the likelihood of a desired action?
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Reciprocity
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Liking
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Authority
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Scarcity
A
Correct answer
Explanation
Reciprocity is a persuasion technique that relies on the human tendency to feel obligated to return favors or gifts, increasing the likelihood that they will comply with a request or purchase a product.
What is the name of the cognitive bias that leads people to be more persuaded by information that confirms their existing beliefs?
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Confirmation Bias
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Framing Effect
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Anchoring Bias
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Availability Heuristic
A
Correct answer
Explanation
Confirmation bias is a cognitive bias that causes individuals to seek out information that supports their existing beliefs and disregard information that contradicts them.
What is the psychological principle that describes the tendency of people to be more persuaded by information that is presented in a vivid and memorable manner?
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Framing Effect
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Availability Heuristic
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Anchoring Bias
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Peak-End Rule
B
Correct answer
Explanation
Availability heuristic is a cognitive bias that leads individuals to rely on information that is easily recalled or comes to mind, even if it is not necessarily representative or accurate.
What is the name of the cognitive bias that leads people to place more weight on information that is presented first or last in a sequence?
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Peak-End Rule
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Framing Effect
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Anchoring Bias
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Availability Heuristic
A
Correct answer
Explanation
Peak-End Rule is a cognitive bias that causes individuals to place more weight on the peak (most intense) and end experiences of an event, rather than the overall average experience.
What is the psychological principle that describes the tendency of people to be more persuaded by information that is presented in a logical and structured manner?
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Cognitive Dissonance
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Framing Effect
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Anchoring Bias
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Central Route Persuasion
D
Correct answer
Explanation
Central Route Persuasion is a persuasion technique that involves presenting information in a logical and structured manner, appealing to the rational and analytical thinking of individuals.
Which persuasion technique involves using a person's sense of guilt or obligation to encourage a desired action?
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Guilt Appeal
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Liking
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Scarcity
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Authority
A
Correct answer
Explanation
Guilt Appeal is a persuasion technique that involves using a person's sense of guilt or obligation to encourage a desired action, such as making a purchase or taking a specific course of action.
What is the name of the cognitive bias that leads people to be more persuaded by information that is presented in a confident and assertive manner?
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Framing Effect
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Anchoring Bias
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Availability Heuristic
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Illusion of Confidence
D
Correct answer
Explanation
Illusion of Confidence is a cognitive bias that causes individuals to overestimate their knowledge, skills, or abilities, leading them to be more persuaded by information that is presented in a confident and assertive manner.
Which psychological principle is often used in advertising to create a sense of urgency and scarcity?
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Anchoring
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Framing
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Scarcity
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Social Proof
C
Correct answer
Explanation
Scarcity is a psychological principle that suggests that people tend to value things more when they are perceived as being rare or limited in availability.
What is the term for the tendency of consumers to conform to the behavior and attitudes of others?
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Social Proof
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Anchoring
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Framing
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Scarcity
A
Correct answer
Explanation
Social Proof refers to the psychological phenomenon where individuals are influenced by the actions and opinions of others, leading them to conform to the prevailing behavior or attitude.
What is the term for the tendency of consumers to perceive a product or service more favorably when it is presented as being endorsed by an expert or celebrity?
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Celebrity Endorsement
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Framing
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Anchoring
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Scarcity
A
Correct answer
Explanation
Celebrity Endorsement is a marketing technique that involves using famous individuals to promote a product or service, leveraging their popularity and credibility to influence consumer perception.
Which psychological principle suggests that consumers tend to make decisions based on the information they receive first?
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Anchoring
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Framing
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Scarcity
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Social Proof
A
Correct answer
Explanation
Anchoring is a cognitive bias that occurs when an individual's initial perception of a value or piece of information influences their subsequent judgments and decisions.
What is the term for the tendency of consumers to perceive a product or service more favorably when it is presented as being scarce or limited in quantity?
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Scarcity
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Framing
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Anchoring
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Social Proof
A
Correct answer
Explanation
Scarcity is a psychological principle that suggests that people tend to value things more when they are perceived as being rare or limited in availability.
What is the term for the tendency of consumers to perceive a product or service more favorably when it is presented as being endorsed by a trusted source?
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Celebrity Endorsement
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Framing
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Anchoring
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Scarcity
A
Correct answer
Explanation
Celebrity Endorsement is a marketing technique that involves using famous individuals to promote a product or service, leveraging their popularity and credibility to influence consumer perception.
Which psychological principle suggests that consumers tend to make decisions based on the information they receive first?
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Anchoring
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Framing
-
Scarcity
-
Social Proof
A
Correct answer
Explanation
Anchoring is a cognitive bias that occurs when an individual's initial perception of a value or piece of information influences their subsequent judgments and decisions.
What is the term for the tendency of consumers to perceive a product or service more favorably when it is presented as being scarce or limited in quantity?
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Scarcity
-
Framing
-
Anchoring
-
Social Proof
A
Correct answer
Explanation
Scarcity is a psychological principle that suggests that people tend to value things more when they are perceived as being rare or limited in availability.