Multiple choice

A company targets middle income youth to buy its newly designed car model. Which of the following does this example relate to?

  1. Sector

  2. Segment

  3. Niche

  4. None of the above
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

This example relates to a sector as a sector is defined as the population that a firm targets even if the customer belonging to that target population requires it or not.

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