Multiple choice

Which of the following is one of the marketing segments targeted by BMW cars?

  1. Professionals aged over 40 earning in excess of $100000
  2. Young families in the middle-income bracket

  3. Students aged 18-25 years

  4. Females aged over 65 whose sole income is the age pension

Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

BMW targets the luxury segment, which typically consists of high-income professionals who value status and performance.