Multiple choice

BMW introduced certain models in its 3 series automobiles in part to attract new customers and in the hope of “moving them up” to higher priced models. Which of the following brand role does the following example belong to?

  1. <span style="line-height:=">Cash cows<o:p></o:p>

  2. <span style="line-height:=">Flankers<o:p></o:p>

  3. <span style="line-height:=">Low-end entry level<o:p></o:p>

  4. <span style="line-height:=">High end prestige<o:p></o:p>
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

The following example is of low -end entry level brand role in which a relatively low priced brand in the brand portfolio is able to attract consumers to the brand franchise and later the customers can be traded up to a higher priced brand. Hence, it is the right answer.

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