Multiple choice

A unique purchase situation in the business market that requires considerable effort on the decision maker's part is called a

  1. straight rebuy

  2. modified rebuy

  3. new task buying

  4. selective rebuy

Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

New task buying describes a first-time purchase situation requiring extensive research, evaluation, and decision-making effort because there's no prior experience to rely on. This contrasts with straight rebuy (routine reorders) and modified rebuy (some changes to existing purchases), where the decision-making process is more streamlined due to established patterns and knowledge.