Multiple choice

The purchase of goods or services for use by an organization in producing other goods and services or to support the daily operations of the organization or for resale is called

  1. wholesale marketing

  2. business-to-business marketing

  3. corporate marketing

  4. distribution marketing

Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Business-to-business marketing is correct because it specifically describes transactions where organizations buy goods/services for operational use, production, or resale rather than personal consumption. Wholesale is a distribution type, corporate marketing isn't standard terminology, and distribution marketing focuses on logistics.