Multiple choice

The act of a company focusing on the people most likely to buy its goods and services

  1. Market Research

  2. Nonprofit Organization

  3. Target Marketing

  4. Focus group

Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Target marketing is the strategy of identifying a specific group of consumers most likely to purchase a product. Market research is the process of gathering data, not the act of focusing on the group itself.