Multiple choice

Which of the following is an example of business market items that are purchased as a straight rebuy?

  1. High quality raw materials

  2. Heavy duty machinery

  3. Paper clips and pencils

  4. Computers
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Straight rebuy involves automatic reordering of routine supplies without extensive evaluation - think of office essentials that need constant replenishment. Paper clips and pencils fit this perfectly as low-cost, frequently purchased items with established specifications. Heavy machinery and computers involve more complex decisions (modified or new task buying), while high-quality raw materials typically require quality verification.

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