Multiple choice

Which of the following is an example of an item that would be marketed to a specific market:

  1. Bread

  2. Baby food

  3. Fruit

  4. Bath soap
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Baby food is a classic example of a product targeted at a specific market segment, namely parents of infants. Bread and fruit are mass-marketed staples, and bath soap is a general-use personal care item.

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