Tag: purchasing and stores

Questions Related to purchasing and stores

Network marketing is a mode of _____________ by the manufacturer.

elements of business recent trends in marketing product life cycle e-marketing role of a marketer definition and functions of purchasing and storage department purchasing and stores

  1. Indirect marketing

  2. Direct marketing

  3. Both (A) and (B)

  4. Neither (A) nor (B)

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Correct Option: B

Under internal marketing _________ are treated as internal customers.

elements of business recent trends in marketing product life cycle e-marketing role of a marketer definition and functions of purchasing and storage department purchasing and stores

  1. employees

  2. government

  3. public

  4. shareholders

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Correct Option: A

One of the most negatively-perceived versions of ______ is known as robo-calling,

elements of business recent trends in marketing product life cycle e-marketing role of a marketer definition and functions of purchasing and storage department purchasing and stores

  1. e-commerce

  2. b-commerce

  3. internet marketing

  4. telemarketing

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Correct Option: D

Telesales and Telemarketing are different activities.

elements of business recent trends in marketing product life cycle e-marketing role of a marketer definition and functions of purchasing and storage department purchasing and stores

  1. True

  2. False

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Correct Option: A

Under network marketing the product reaches the customers from the

elements of business recent trends in marketing product life cycle e-marketing role of a marketer definition and functions of purchasing and storage department purchasing and stores

  1. Manufacturers

  2. Distributors

  3. Manufacturers via distributors

  4. Agent

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Correct Option: C

Supply of spare parts and attending to customers come under which of the services of retailers to customers?

elements of business recent trends in marketing product life cycle e-marketing role of a marketer definition and functions of purchasing and storage department purchasing and stores

  1. Convenience in buying

  2. Wide selection

  3. New products information

  4. After-sales services

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Correct Option: D
Explanation:

After-sales support is a service that is provided after merchandise or services have been sold. It is designed to assist a customer in using a product correctly, which could generate repeat customers, develop brand loyalty among customers and ensure customer satisfaction.

A company's after-sales service is all the help and information that it provides to customers after they have bought a particular product. A local retailer who offers a good after-sales service. They attempt to keep the car buyer as a long-term customer by offering after-sales service

Common internal marketing effort(s) include(s) which of the following?

elements of business recent trends in marketing product life cycle e-marketing role of a marketer definition and functions of purchasing and storage department purchasing and stores

  1. Ensuring that all employees know that their contributions are essential to the companys success.

  2. Educating all employees about the companys products and services.

  3. Encouraging employee input on corporate policies, management and operation including criticism.

  4. All of the above

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Correct Option: D

_______ is a growing and cost effective solution that more and more companies use.

elements of business recent trends in marketing product life cycle e-marketing role of a marketer definition and functions of purchasing and storage department purchasing and stores

  1. Telemarketing

  2. Telesales

  3. Internet Marketing

  4. Retailing

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Correct Option: A

Which of the following is/are the benefit(s) of telemarketing?

elements of business recent trends in marketing product life cycle e-marketing role of a marketer definition and functions of purchasing and storage department purchasing and stores

  1. Telemarketing takes the time and cost out of finding new customers.

  2. Telemarketing provides customer satisfaction and often exceeds the needs of the customer.

  3. Canvas existing customers to reveal buying trends, or the potential for new business.

  4. All of the above

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Correct Option: D

The purpose of internal marketing is _____.

elements of business recent trends in marketing product life cycle e-marketing role of a marketer definition and functions of purchasing and storage department purchasing and stores

  1. increase employee engagement

  2. fostering brand advocacy

  3. promotion of company's objectives

  4. all of the above

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Correct Option: D