Tag: elements of business

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Multiple choice elements of business large scale retail trade forms of large scale retail stores types of retail organisation types of retailing

What are the main characteristics of Super markets?

  1. They have wide variety and assortment.

  2. Self-Service

  3. Heavy emphasis on merchandising appeal.

  4. All of the above
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Characteristics of Supermarket 

(i) They are located in the main shopping centres of an area with adequate parking facilities.

(ii) They function on cash-and-carry lines and offer no credit.

(iii) There are no selling counters or selling assistants to help the customers.

(iv) They stock a very wide range of food and non-food products, particularly meat products, dairy products, tinned food, bakery items, vegetables and other household products.

(v) They are large retail organisations and are a useful channel of distribution.

(vi) They have low sales overheads since no salesmen are employed.

(vii) The products stored in a super market are properly packed and placed on separate racks in order to facilitate purchasing by the buyer.

(viii) It is one of the leading methods of retailing in the USA.

(ix) They use mass displays of goods, have low prices and operate on self-service basis.

(x) The buyer is completely at ease while buying as there is no undue sales pressure by counter salesmen.


Multiple choice elements of business large scale retail trade forms of large scale retail stores types of retail organisation types of retailing

Some of the services offered by departmental stores to its customers includes_________________.

  1. home delivery of goods

  2. execution of telephone orders

  3. grant of credit faciities

  4. all of the above
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Departmental stores are known for providing a high level of customer service, including home delivery, telephone order processing, and credit facilities to attract and retain customers.

Multiple choice elements of business large scale retail trade forms of large scale retail stores types of retail organisation types of retailing

Name the retailer enterprise in which sales are made strictly on cash basis.

  1. Chain stores

  2. Departmental stores

  3. Consumer cooperative store

  4. All of the above
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Chain stores (multiple shops) typically operate on a strict cash-and-carry basis to minimize the risk of bad debts and simplify accounting across many locations.

Multiple choice elements of business large scale retail trade forms of large scale retail stores types of retail organisation types of retailing

Why are the prices of goods lower in super markets than in other retail stores?

  1. Because of bulk purchasing.

  2. Low profit margins.

  3. Both A and B

  4. None of the above
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

A super market is a large retailing business unit selling wide variety of consumer goods on the basis of low margin appeal, wide variety and assortment, self-service and heavy emphasis on merchandising appeal.

The prices of the products are generally lower than other types of retail stores because of bulk purchasing, lower operational cost, and low profit margins.

Multiple choice elements of business recent trends in marketing product life cycle e-marketing role of a marketer definition and functions of purchasing and storage department purchasing and stores

Under internal marketing _________ are treated as internal customers.

  1. employees

  2. government

  3. public

  4. shareholders
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Internal marketing views employees as internal customers, focusing on satisfying their needs to improve service delivery.

Multiple choice elements of business recent trends in marketing product life cycle e-marketing role of a marketer definition and functions of purchasing and storage department purchasing and stores

One of the most negatively-perceived versions of ______ is known as robo-calling,

  1. e-commerce

  2. b-commerce

  3. internet marketing

  4. telemarketing
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Robo-calling is an automated form of telemarketing that is frequently perceived negatively by the public.

Multiple choice elements of business recent trends in marketing product life cycle e-marketing role of a marketer definition and functions of purchasing and storage department purchasing and stores

Under network marketing the product reaches the customers from the

  1. Manufacturers

  2. Distributors

  3. Manufacturers via distributors

  4. Agent
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

In network marketing, products typically move from the manufacturer to distributors, who then sell to the end customer.

Multiple choice elements of business recent trends in marketing product life cycle e-marketing role of a marketer definition and functions of purchasing and storage department purchasing and stores

Supply of spare parts and attending to customers come under which of the services of retailers to customers?

  1. Convenience in buying

  2. Wide selection

  3. New products information

  4. After-sales services
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

After-sales support is a service that is provided after merchandise or services have been sold. It is designed to assist a customer in using a product correctly, which could generate repeat customers, develop brand loyalty among customers and ensure customer satisfaction.

A company's after-sales service is all the help and information that it provides to customers after they have bought a particular product. A local retailer who offers a good after-sales service. They attempt to keep the car buyer as a long-term customer by offering after-sales service

Multiple choice elements of business recent trends in marketing product life cycle e-marketing role of a marketer definition and functions of purchasing and storage department purchasing and stores

Common internal marketing effort(s) include(s) which of the following?

  1. Ensuring that all employees know that their contributions are essential to the companys success.

  2. Educating all employees about the companys products and services.

  3. Encouraging employee input on corporate policies, management and operation including criticism.

  4. All of the above
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Internal marketing involves all these activities to ensure employees are informed, valued, and engaged, which ultimately benefits the company.