Tag: branding and packaging

Quizzes (0) Questions (68)

Questions Related to branding and packaging

Multiple choice organisation of commerce and management marketing mix branding and packaging marketing marketing management

Labeling does not help with the function of protecting the product from damage.

  1. True

  2. False
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Labeling is used to display information about a product and its container, packaging or the product itself.  It is used to provide the statutory warnings and facts about the product. Labeling does not perform the function of protecting the product from damage or spoilage. Where as packaging's main function is to protect the product.

Multiple choice organisation of commerce and management marketing mix branding and packaging marketing marketing management

The statutory warning on the packages of cigarettes is an example of labeling. 

  1. True

  2. False
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Labeling is used to display information about a product and its container, packaging or the product itself.  It is used to provide the statutory warnings and facts about the product. The type and extent of information that must be imparted by a label is governed by the relevant safety and shipping laws.

Multiple choice organisation of commerce and management marketing mix branding and packaging marketing marketing management

Statutory warnings are not required by the law.

  1. True

  2. False
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Labeling is used to display information about a product and its container, packaging or the product itself.  It is used to provide the statutory warnings and facts about the product. Statutory warnings are made compulsory for the company  to be provided by the law.

Multiple choice organisation of commerce and management marketing mix branding and packaging marketing marketing management

Labeling is one of the most important features of packaging.

  1. True

  2. False
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Labeling is used to display information about a product and its container, packaging or the product itself.  It is used to provide the statutory warnings and facts about the product. The type and extent of information that must be imparted by a label is governed by the relevant safety and shipping laws. Labels help the marketer to provide important information to the consumer so that he/she can make the right purchasing decision.

Multiple choice organisation of commerce and management marketing mix branding and packaging marketing marketing management

Labels are not useful for providing detailed information of the product.

  1. True

  2. False
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Labeling is used to display information about a product and its container, packaging or the product itself.  It is used to provide the statutory warnings and facts about the product. The type and extent of information that must be imparted by a label is governed by the relevant safety and shipping laws.

Multiple choice organisation of commerce and management marketing mix branding and packaging marketing marketing management

You are preparing a one page handout for a business presentation that will include a small photo of a new prototype you hope to design. So that the photo gets maximum emphasis on a page otherwise filled with text, placed in it

  1. In the top left quadrant of the page

  2. In the bottom left quadrant of the page

  3. In the center of the page

  4. On the back of the page
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

In Western cultures, readers typically scan pages from top-left to bottom-right. Placing an image in the top-left quadrant ensures it is seen first, providing maximum emphasis.