Tag: branding and packaging

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Questions Related to branding and packaging

Multiple choice organisation of commerce and management marketing mix branding and packaging marketing marketing management

There are _____ levels of packaging.

  1. One

  2. Two

  3. Three

  4. Four
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Product packaging is the process of designing, evaluating and designing packages that protect the products from spoilage, helps in easy transportation and also provide information about the product to consumers.

There are three levels of packaging i.e 
Primary packaging which refers to product's immediate package. 
Secondary packaging is the additional packaging given to a product to protect it.  
Transportation packaging refers to packages essential for storing, identifying and transporting. 

Multiple choice organisation of commerce and management marketing mix branding and packaging marketing marketing management

Transportation packaging is on which level of packaging?

  1. One

  2. Two

  3. Three

  4. Four
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Product packaging is the process of designing, evaluating and designing packages that protect the products from spoilage, helps in easy transportation and also provide information about the product to consumers.  Transportation packaging is the third level of packaging that refers to packages essential for storing, identifying and transporting. 

Multiple choice organisation of commerce and management marketing mix branding and packaging marketing marketing management

_______ refers to product's immediate containers. 

  1. Primary packaging

  2. Secondary pckaging

  3. Transportation packaging

  4. Packaging
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Product packaging is the process of designing, evaluating and designing packages that protect the products from spoilage, helps in easy transportation and also provide information about the product to consumers. Primary packaging which refers to product's immediate package. 

Multiple choice organisation of commerce and management marketing mix branding and packaging marketing marketing management

_______ refers to an additional layer of protection that are kept till the product is ready to use.

  1. Protection packaging

  2. Primary packaging

  3. Transportation packaging

  4. Secondary packaging
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Product packaging is the process of designing, evaluating and designing packages that protect the products from spoilage, helps in easy transportation and also provide information about the product to consumers.

 Secondary packaging is the additional packaging given to a product to protect it.

Multiple choice organisation of commerce and management marketing mix branding and packaging marketing marketing management

_______ refers to the act of designing and producing the container and the wrapper of the product.

  1. Branding

  2. Marketing

  3. Wrapping

  4. Packaging
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Product packaging is the process of designing, evaluating and designing packages that protect the products from spoilage, helps in easy transportation and also provide information about the product to consumers. Product promotion is the new consideration as packaging with the help of attractive designs and colors help in drawing people's attention towards the product. This leads to increase sales.

Multiple choice organisation of commerce and management marketing mix branding and packaging marketing marketing management

Which of the following is not an important factor of packaging?

  1. Product differentiation

  2. Innovational opportunity

  3. Raising standards of health and sanitation

  4. Uniqueness of the product
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Packaging is used for protection, differentiation, and communication. While packaging can be unique, 'uniqueness' is generally a characteristic of the product itself rather than a functional factor of the packaging process.

Multiple choice organisation of commerce and management marketing mix branding and packaging marketing marketing management

_______ is useful for providing detailed information of a product, its contents, method of use, etc.

  1. Packaging

  2. Advertising

  3. Branding

  4. Labeling
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Labeling is used to display information about a product and its container, packaging or the product itself.  It is used to provide the statutory warnings and facts about the product. The type and extent of information that must be imparted by a label is governed by the relevant safety and shipping laws.

Multiple choice organisation of commerce and management marketing mix branding and packaging marketing marketing management

Which of the following is not a function labeling?

  1. Grading of products

  2. Providing information required by low

  3. Helping in promotion of the product

  4. Rising standards of health and sanitation
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Labeling functions include grading products, providing information required by law (note: 'low' appears to be a typo for 'law'), and promotional assistance. Rising health and sanitation standards is a packaging function, not a labeling function.

Multiple choice organisation of commerce and management marketing mix branding and packaging marketing marketing management

Packaging helps in facilitating use of a product.

  1. True

  2. False
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Product packaging is the process of designing, evaluating and designing packages that protect the products from spoilage, helps in easy transportation and also provide information about the product to consumers. With the information provided on the packages by the manufacturer, the consumer can identify the uses and methods of consumption of the products.

Multiple choice organisation of commerce and management marketing mix branding and packaging marketing marketing management

________ refers to packaging components necessary for storage, identification and transportation. 

  1. Transportation packaging

  2. Secondary packaging

  3. Primary packaging

  4. Protection packaging
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Product packaging is the process of designing, evaluating and designing packages that protect the products from spoilage, helps in easy transportation and also provide information about the product to consumers.  Transportation packaging is the third level of packaging that refers to packages essential for storing, identifying and transporting.